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#Leads … The best lead generation tips

#Leads … The best lead generation tips

by on August 10, 2018 in FaceBook, Google, Latest News, Lead Article, Lead story, LinkedIn, News you can use, Nuggets, Pinterest, Twitter

You might have tried to Google “lead generation tips” and a couple hundred million results turned up.

Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips  you need for your business without getting confused along the way.

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Three memorable holiday ads

Three memorable holiday ads

by on May 21, 2018 in Events, Latest News, Lead Article, News you can use, Nuggets

Most of us don’t need much convincing to spend some downtime in an exciting location away from school, university or work.

 So in theory, holidays should sell themselves.

But with so many new destinations opening up annually and different segments of the public developing niche preferences, marketers and tourist boards must think outside the box to beat the competition. [more…]

New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018 in Lead Article, News you can use, Nuggets, Research, Retail News

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

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Content marketing costs 62% less than outbound and generates 3x the leads

Content marketing costs 62% less than outbound and generates 3x the leads

by on April 13, 2018 in Latest News, Lead Article, News you can use, Nuggets

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too.
As per Demand Metric, content marketing costs 62% [more…]

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

by on March 21, 2018 in Business, Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.  [more…]

[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018 in Best advertising story, Business, Digital Marketing, Google, Latest News, Lead Article, News you can use, Nuggets, Retail News, Social Media, Twitter, Videos

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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Kantar & IAB: digital ads raise brand awareness by 12%

Kantar & IAB: digital ads raise brand awareness by 12%

by on March 16, 2018 in Digital Marketing, Ecommerce, Lead Article, Mobile/Tablet, News you can use, Research, Uncategorized

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. 

In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017.

The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand perception, education and sales intent across each of the campaigns. [more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018 in Latest News, Lead Article, Mobile, Mobile Marketing, News you can use, Nuggets, Research

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

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Which lingerie company ads are targeted more at men than women?

Which lingerie company ads are targeted more at men than women?

by on February 17, 2018 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail, Retail News, Women for Women

Victoria's Secret has an advertising problem, and it's putting off customers. 

In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria's Secret's stores. 

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Watch the best retail ads of the month … adforum

by on January 15, 2018 in Advertising, Latest News, Lead Article, Nuggets, Videos

Decathlon - The Sportable Gift Wrap .... Mercado Livre - Find the magic gifts..... Tesco - A 'save the day' Christmas .... IKEA - #Placeatreeonit  and Toys "R" Us - Holiday 2017 Remix.

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