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Experian to sell email marketing business as profits fall

by on November 15, 2016 in Latest News, Lead Article, Lead story, News you can use, Nuggets

Experian to sell email marketing business as profits fall

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B2B Marketers: E-goi is a multichannel marketing automation platform, including email marketing services / New email marketing newsletter

by on October 10, 2016 in Advertising, Business, Digital Marketing, Email Marketing, Latest News, Lead Article, Lead story, Media, PR, Retail

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Email Marketing Update from E-goi

Email Marketing Update from E-goi

by on September 16, 2016 in Digital Marketing, Ecommerce, Email Marketing, featured item, Latest News, Lead Article

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4 ways to power up your B2B email marketing campaigns – Julie Knight

4 ways to power up your B2B email marketing campaigns – Julie Knight

by on September 13, 2016 in Advertising, Business, Latest News, Lead Article, News you can use, Nuggets, Retail, Small Business

The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used.

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Email marketing … Mistakes that can cause you grief

by on August 15, 2016 in Digital Marketing, Email Marketing, Latest News, Lead Article, News you can use, Retail, Small Business, Startups

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Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

Introducing 110% fresh newsletters : E-goi’s email marketing newsletter

by on August 10, 2016 in Advertising, Business, Digital Marketing, Email Marketing, Lead Article, News you can use, Online Advertising, Retail, Small Business, Social Media

Do you need a bespoke newsletter for your company?

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Eight reasons why you need to rethink your email marketing campaign … Iain Lovatt, Blue Sheep and Blue Venn

by on February 22, 2016 in Latest News, Lead Article, London & South East, Nuggets, Rock 'n Roll

Iain Lovatt writes ...When customers share their email address with you, they do so with a certain amount of trust: that providing you with it will benefit them in the future. 

Email campaigns that do not conform to the most basic standards (opt outs clearly visible, company registration details, engaging content and so on) will most likely head straight to the trash. [more…]

Email marketing …. rais urges retailers to consider single customer view for 380% growth

by on January 6, 2016 in Email Marketing, Latest News, Lead Article, News you can use, Retail

The customer intelligence and CRM platform rais is urging retailers to offset the January sales slump with a fresh new approach to email marketing.

Citing the benefits of personalised communications and data driven analysis, the unique rais approach to ecommerce for SMEs has been proven to nurture a 380% increase in customer email subscriptions – a key factor in purchasing decisions.

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4 articles – Email marketing platforms, Meltwater, E-goi, Mitingu, theMarketingblog

by on June 22, 2015 in Lead Article

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