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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by on July 17, 2014 in Apps, Apps & Software, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Research, Tech, Twitter

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.

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Top 10 emails that everyone should receive

by on April 18, 2014 in Email Marketing, Latest News, Small Business, Startups

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Research / Emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates

by on March 5, 2014 in Email Marketing, Lead story, Research

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Important message for B2B marketers : Send 20,000 emails at no charge – special Marketingblog offer

by on March 2, 2014 in Apps, Email Marketing, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Social Media, Twitter

Find out more about this very special Marketingblog offer

http://www.emailmagnet.co.uk/themarketingblog

As a reader of theMarketingblog, you are invited to take advantage of this exclusive offer: For a limited period, emailmagnet are offering new customers the opportunity to kick start their marketing campaign by sending 20,000 emails at no charge.  And that's not all - new customers will receive a monthly treat of 5K email credits to help keep up the momentum.

Ready to sign up? please call us on 0844 664 1551 Quoting ref: The Marketing Blog Offer

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What are transactional emails and why are they so important? : Cloud.IQ

by on January 7, 2014 in Ecommerce, Lead story

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cloud.IQ / Tips on creating remarketing emails and example cart abandonment emails

by on November 12, 2013 in Apps, Apps & Software, Ecommerce, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Pinterest, Research, Retail, Retail News, Small Business, Social Media, Startups, Twitter, Websites

James Critchley, CEO of cart recovery specialist, cloud.IQ says that with the right technology designing a good set of remarketing emails is easy. Here are some guidelines on how to build an email that is likely to reengage customers who have abandoned an online purchase.

Cloud.IQ recently commissioned an independent survey of 2,000 online shoppers, which revealed that 88% of people say they are open to online retailers following up by email after they abandon an online purchase and over a third (35%) say they actively welcome the assistance.

But whilst consumers welcome follow up emails in principle, it’s a fine line between engaging and not. Getting the message right and delivering it at the right time, with the right frequency is critical to success.

Download this resource

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B2B Marketers : Send 20,000 emails at no charge – A special Marketingblog offer

by on November 7, 2013 in Advertising, Email Marketing, Lead story, News you can use, Retail News, Small Business, Startups, Websites

As a reader of theMarketingblog, you are invited to take advantage of this exclusive offer.

Send 20,000 emails at no charge*

For a limited period, emailmagnet are offering new customers the opportunity to kick start their marketing campaign for 2014 by sending 20,000 emails at no charge. And that's not all - new customers will receive a monthly treat of 5K email credits to help keep up the momentum. (*Terms and conditions apply). 

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Nielsen Research / Personal recommendations and opt-in emails are now the most trusted forms of advertising in the UK

by on September 19, 2013 in Lead story, Marketing, Research, Retail News

Nielsen: Personal recommendations 'most trusted'
From www.bizreport.com -

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend.

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Special Newsletter Offer : 3,000 FREE email credits per month and everything you need to create & send stunning emails / Email Magnet

by on July 10, 2013 in Apps, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile Marketing, Mobile/Tablet, Nuggets, Online Advertising, PR, Retail, Rock 'n Roll, Search Marketing, Small Business, Startups, Twitter

Here's a really special opportunity.As a reader of theMarketingblog, you are entitled to take advantage of this exclusive offer: 3,000 FREE email credits per month from emailmagnet.

It's all explained here -

  1. Design beautiful email campaigns using our feature packed editor, select from our library of templates or import your own design.
  2. Powerful sending, bounce handling, scheduling, autoresponders, previews - Email Magnet has it all!
  3. Advanced tracking tools to track your campaign's success. Open rates, click-throughs, forwards, unsubscribes & more

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Basket Abandonment Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window

by on April 8, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, News you can use, Pinterest, Retail, Retail News, Twitter

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Mobile email big business within the performance channel

One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails.

In fact, 41% of emails are currently viewed on a mobile device. With this figure widely expected to surpass desktop by the end of this year, there are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel.

Research conducted by Matt Swan, Client Strategist – Affiliate Window

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