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August Asda Magazine cover – “an excellent example of using social media as an integral part of content marketing” / Jo Brooks, Publicis Blueprint

by on August 5, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, PR, Retail, Retail News, Twitter

Asda puts 1m Facebook fans in charge of August Asda Magazine cover - ‘Chosen by You’ customer approach brought to life in Publicis Blueprint activity -

In a new move, Asda has asked its Facebook fans to choose the Asda Magazine cover for the August issue. Publicis Blueprint, which also publishes the UK’s number one title, with a 1.96m circulation, designed two alternative covers which were then put to the social network to select the favourite.

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Animal Planet Bookshelf for children’s interactive apps are launched

by on June 11, 2013 in Apps & Software, Lead story, Retail, Tech

Animal Planet Bookshelf app launches in the UK | Licensing Industry | News by Licensing.biz | Fresh Marketing News | Scoop.itDiscovery Enterprises International (DEI) and LivoBooks today launch their new and innovative Animal Planet Bookshelf for children’s interactive apps – available in Apple’s online App Store in the UK for iOS 5 or higher.

The Animal Planet Bookshelf offers stories and activities featuring fascinating animals from around the world.  The Bookshelf is free and provides consumers with a digital library of interactive content that will be constantly updated with new Animal Planet stories and activities.

Available now in the Animal Planet Bookshelf is the engaging Meerkats storytelling and activity app, which allows children to learn and have fun by interacting with Meerkats living in the Kalahari Desert using touchscreen technology developed exclusively by LivoBooks.

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Laughter Spot : Eight-step stress management technique

by on April 29, 2013 in Latest News, Laughter Spot, Laughter Spot

Subject: an eight-step stress management technique Just in case you've had a rough day, here's an eight-step stress management technique recommended in the latest psychological texts.

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Music for message / Dr Vicky Williamson

by on August 28, 2012 in Lead story, London & South East, Marketing, Music, Retail, Retail News, Rock 'n Roll

Dr Vicky Williamson writes ... During previous blogs I have discussed the many different ways that music strategy can add a feeling of quality, care, comfort and energy to a retail environment.

But music is not only a powerful and valuable in-store contributor in isolation; it can facilitate other key aspects of a store layout, brand and identity. It can also set the tone for maximal potential impact of its sister sound; language. [more…]