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CCR data becomes licensed reseller of Acxiom’s Purity ‘real movers’ file

by on August 8, 2012 in Latest News, Marketing, News you can use

UK data cleansing and enrichment specialist CCR Data has further developed its offering by becoming a licensed reseller of the Purity goneaway suppression file from Acxiom.

Over the last 15 years, CCR has made a name for itself as one of the most advanced data services companies in the UK, working with leading brands to improve the data quality and depth of data through data cleansing and data enrichment services.

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ExactTarget expands global enterprise marketing platform; Launches German, Portuguese interface

by on August 4, 2012 in Email Marketing, Lead story, Marketing, Social Media

Global interactive marketing provider ExactTarget expanded its global enterprise marking platform today, making its email, mobile, social media, data management and marketing automation applications available in German and Brazilian Portuguese, adding to the company’s existing English interface.

Delivered on ExactTarget’s FUEL software as a service platform, ExactTarget’s new multilingual interface enables marketers around the globe to access ExactTarget’s Interactive Marketing Hub and its suite of applications in their native language or toggle between languages with a simple click.

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New launch : A new visitor call tracking service from Mediahawk Vision

by on July 22, 2012 in Marketing, Nuggets, Retail News

How much telephone support do you need to provide?

A new visitor call tracking service, Mediahawk Vision.

http://goo.gl/gGmsh

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re.Po.st is the first link shortening product that lets brands deliver real ROI

by on July 11, 2012 in Latest News, Lead story, News you can use, Retail News

RadiumOne has publically announced the launch of re.Po.st Enterprise – a URL shortening tool that delivers real-time audience targeting. Brand advertisers can use the service to more effectively target and discover new audiences based on the data shared across the open web. [more…]

The Adap.tv App Center will do for video advertising what iTunes did for mobile

by on May 29, 2012 in Apps & Software, News you can use, Retail News, TV

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one.

Built on Adap.tv’s open platform, the App Center is a centralised place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.

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HMRC call centre wait times unacceptable, says Datapoint

by on May 12, 2012 in Marketing, Uncategorized

Recent figures released by HMRC have shown that average call waiting times have tripled in the last two years, leading one in four callers to hang up in frustration. These delays are plainly unacceptable, and, given the technology that exists, unnecessary, says Datapoint.

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Darragh Fanning says .. Symbol groups get real-time technology from Celtech

by on May 2, 2012 in Ecommerce, Ireland, Marketing, Nuggets, Retail, Tech

Celtech, the leading provider of fully-scalable true real-time centralised systems, has created a trading portal for symbol groups, which enables wholesalers, independent retailers and suppliers to collaborate in real-time, creating greater visibility across the supply chain, streamlining processes and in so doing delivering operational efficiencies and agility.

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Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

by on April 26, 2012 in Lead story, Marketing, Mobile Marketing, Mobile/Tablet, Uncategorized

The mobile market isn’t just growing; it’s drastically changing in nature.

Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%.

Read more at http://www.mblox.com/ [more…]

New lettings software helps property experts save 60% administration time

by on April 11, 2012 in Marketing, News you can use, Nuggets, Retail News

Midlands based property experts Red Brick Lettings have enhanced their customer service by embracing new computer software which allows them to improve efficiency and streamline their services. The business has upgraded all its computers to the new Gemini Lettings and Management software, a product developed and released by software experts VTUK.

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Marketers can now receive deep, actionable insights through robust, attribution-based reports

by on March 10, 2012 in Ecommerce, Email Marketing, Metrics, Mobile/Tablet, News you can use, Online Advertising, Online Video, Search Marketing


MediaMind, the leading independent provider of integrated digital advertising solutions, recently announced  its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.

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