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Marketing Week Live preview the Online Marketing Show (video)

by on June 26, 2012 in Events, Events & Awards, Marketing, Nuggets, Online Advertising, Videos

Marketing Week Live preview the Online Marketing Show, talk of the success of their VideoNews campaign and interview Peter Middleton of OnlineTVGroup.

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“Hey girls, do science so you can be attractive to the male scientist” (video)

by on June 26, 2012 in Lead story, Special Issue, Women for Women

Via adRants .. A recent video from the European Commission's Women in Research and Innovation effort to encourage more young women to pursue a career in science has sparked a bit of a furore over it's portrayal of women.

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Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012 in featured item, Lead story, Research, Retail News

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]

When the going gets tough – keep in touch! / Anna-Louise Dearden, Summersault Communications

by on June 21, 2012 in Nuggets

How to communicate with employees in tough times.

In light of today's news that employees at a nuclear power plant only found out about explosives on the premises via their local newspaper -  how can businesses ensure their staff are fully informed and on side during major changes?

Anna-Louise Dearden, editorial director, Summersault Communications www.summersault.co.uk writes ... At the best of times, in any organisation, internal communication is very important. Add a recession, insecure employees and an uncertain future, and internal communication is now absolutely paramount.

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Engaging in the retail space: accessing the Olympic Pound

by on June 21, 2012 in Lead story, Retail, Retail News

Rosie Merrell, marketing & communications director, Limited Space writes...

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs given a shopping centre is likely to be, for many, the gateway to the London 2012 Olympic Games. The combination of a struggling economy and numerous overseas visitors is likely to be an attractive one for the nation’s shopkeepers. [more…]

85% of the UK marketers do not have a lead nurturing programme in place

by on June 21, 2012 in Marketing, Nuggets, Retail News

Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found. [more…]

SPA Future Thinking unveils consumer attitude ethnographic tool

by on June 20, 2012 in Lead story, Research

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.

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In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012 in Nuggets, Research, Retail, Retail News, Small Business, Startups

New research on the use of promotional merchandise

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Kicking themselves for rejecting these companies on Dragons’ Den…

by on June 18, 2012 in Gadgets, Latest News, Marketing, Nuggets, Retail News, Small Business, Startups

Dragon's Den ...we take a look at some of the "reject" products that have seen international success. [more…]

“With large proportions of budget now being spent on content marketing, brands marketers want a dedicated resource” Julia Hutchison, COO, CMA

by on June 15, 2012 in Nuggets, Retail News

APA (The Association of Publishing Agencies) has rebranded to become the Content Marketing Association (CMA) in order to better reflect the work of its members and highlight the importance of content in today’s marketing strategies. [more…]