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In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012 in Nuggets, Research, Retail, Retail News, Small Business, Startups

New research on the use of promotional merchandise

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Kicking themselves for rejecting these companies on Dragons’ Den…

by on June 18, 2012 in Gadgets, Latest News, Marketing, Nuggets, Retail News, Small Business, Startups

Dragon's Den ...we take a look at some of the "reject" products that have seen international success. [more…]

“With large proportions of budget now being spent on content marketing, brands marketers want a dedicated resource” Julia Hutchison, COO, CMA

by on June 15, 2012 in Nuggets, Retail News

APA (The Association of Publishing Agencies) has rebranded to become the Content Marketing Association (CMA) in order to better reflect the work of its members and highlight the importance of content in today’s marketing strategies. [more…]

Global Daily Deal Association delivers first industry Code of Conduct

by on June 14, 2012 in Lead story, Retail News

The Global Daily Deal Association (GDDA), the first trade organisation for the daily deal sector, has delivered the industry’s first global Code of Conduct.

We see GDDA membership as a way to show consumers our dependability as a daily deal provider and I’m looking forward to working with the GDDA to improve the industry’s reputation and sustainability,” says Gerard Doyle, CEO of DiscountVouchers.co.uk.

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Aqueduct designs website to launch London Cancer

by on June 8, 2012 in featured item, Lead story

Creative digital agency, Aqueduct, has designed and built the website for new organisation, London Cancer, a partnership of NHS, academic, charity and cancer specialists dedicated to improving cancer patient outcomes and experience via an Integrated Cancer System.

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‘Raise a glass to your dad’ campaign / Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker

by on June 8, 2012 in Nuggets

Some of the world’s most famous whisky makers, including Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.

As part of their ‘Raise a glass to your dad’ campaign, the whisky makers partnered with MOFILM, a global network of some 45,000 film makers, to seek short films that pay tribute to fathers.

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Women for Women : Weight loss compliment is the best way into a woman’s good books

by on June 6, 2012 in Lead story, Retail News, Special Issue

Lads, want to say something nice to a lady?

How do you pay a woman a compliment? The latest and best advice for men is to do it as often and as carefully as possible.

Most men will realise how difficult it can be to say something nice about a lady without her hearing it as a negative.

It is a paradox that has frustrated and defeated men since the moment when simply showing up at her cave with a freshly killed woolly mammoth was suddenly not enough.

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“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Marketing, Metrics, Mobile Marketing, Nuggets, Pinterest, Research, Retail News, Social Media, Twitter

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]

All about exhibitors at Mobile Marketing live .. Textlocal, Prinovis, InMobi, Mojiva, Celtra, StrikeAd™, Adfonic and Fiksu

by on May 31, 2012 in Events, Events & Awards, Mobile Marketing, Mobile/Tablet, Nuggets, Retail News

Exhibitor list

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Controversial findings : “Devices Used To Access Surveys Are Changing Rapidly – Are You Prepared?”

by on May 31, 2012 in Lead story, Mobile/Tablet, Research, Retail News, Social Media

EasyInsites, an online research agency specialising in custom panels and online fieldwork, and Cint, a technology company providing solutions for gaining high-quality market insight, presented controversial findings today at the CASRO Technology Conference in New York City.

Their study found that survey-taking experiences on devices such as smartphones and tablets are often not positive, contrary to popular belief that our industry’s surveys work properly across devices.

Visit us at: www.EasyInsites.com

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