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Brands risk losing customers as result of poor mobile engagement / Foolproof

by on April 4, 2012 in Apps, Ecommerce, Lead story, Mobile Marketing, Mobile/Tablet, Research, Retail News, Social Media

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]

46% of UK online consumers have purchased after receiving an email marketing message

by on April 2, 2012 in Apps, Email Marketing, FaceBook, Google, iPhone, LinkedIn, Pinterest, Research, Social Media, Twitter

A new study released today by ExactTarget  found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.

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Dive into the Easter eggs this weekend

by on April 2, 2012 in Latest News, Nuggets, Research, Retail News, Rock 'n Roll

New research shows people who eat chocolate regularly tend to be thinner! Just one reason to dive into the Easter eggs this weekend.

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Voted best brand for engagement on Facebook – via Red Rocket Media

by on April 1, 2012 in Research

research  :  PG Tips voted best brand for engagement on Facebook via Red Rocket Media

research : PG Tips voted best brand for engagement on Facebook via Red Rocket Media  themarketingblog.co.uk [more…]

theMarketingblog Nuggets – Pinterest, Vox Pops International, Experiential Marketing and Hotcow

by on April 1, 2012 in Marketing, Nuggets, Pinterest, Retail News, Social Media, Twitter

‘Maximise and communicate research insights through video’ / BskyB and Barclays to guest speak at VPI conference 2012
Vox Pops International have announced their annual conference will be taking place at the  British Film Institute on London’s Southbank. London...  

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Q. How much would you spend on Experiential Marketing?

by on March 30, 2012 in Events & Awards, featured item, Lead story, London & South East, Retail, Retail News

We need a minute of your time. Hotcow are carrying out some snapshot research. Can you help?

Hotcow have started this LinkedIn poll to gain a better understanding of the budget that brands are allocating to Experiential Marketing - http://linkd.in/GYkQK6 [more…]

Living Social, Wowcher, Groupon – Which one is the most popular daily deals site?

by on March 29, 2012 in Ecommerce, Lead story, Research, Retail, Retail News

New research from Kantar Media shows that Daily Deals sites continue to gain in popularity.

68% of shoppers now agree with the statement “I always look out for special offers” and nearly half (48%) say “they always use money off coupons and vouchers” according to data from Kantar Media TGI.

The full Online Shopper Intelligence report can be downloaded from: www.kantarmedia.compete.com.

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Londoners would love to see in-cab services advertised on the outside of taxis

by on March 28, 2012 in London & South East, Mobile, Mobile Marketing, Nuggets, Research, Retail News

Taxi passengers have expressed a preference for London cabs to better signpost the in-cab technology services they offer, according to new figures from taxi advertising company Ubiquitous

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ActionAid has appointed two new agency partners

by on March 28, 2012 in News you can use, Nuggets, Retail News

ActionAid, the international development charity known for its child sponsorship and campaigns, is about to ramp up its fundraising effort and has appointed two new agency partners following a pitch process.

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Global Reviews / Providing UK mobile operators with the deepest ever online customer experience insight

by on March 27, 2012 in Ecommerce, London & South East, Marketing, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets, Research, Retail News


Global Reviews
today launches its 4CE Website Benchmark study to measure UK mobile operators’ online customer experience

http://www.globalreviews.com/

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