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Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth

by on May 21, 2012 in Best advertising story, Lead story, Marketing, Retail News

CPA model outperforms market retail growth as Rakuten LinkShare reveals strong global network growth figures in the UK, the US, Canada and Japan

Rakuten LinkShare announced that its UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth predictions from Forrester Research, Inc, which forecast annual growth for 2012 of 11%1. [more…]

The most effective venue for brand engagements and experiential marketing activity

by on May 21, 2012 in Best advertising story, Lead story, Marketing, Media, Research, Retail, Retail News

The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective venue for brand engagements and experiential marketing activity.

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Poor service for vegetarians and vegans is putting a whopping £1.8billion worth of catering business at risk

by on May 21, 2012 in Events, Events & Awards, Marketing, Media, Nuggets

Launching National Vegetarian Week (21-27 May 2012), the Vegetarian Society revealed today that poor service for vegetarians and vegans is putting a whopping £1.8billion worth of catering business at risk1. 

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On 30th May 2012 TFM&A Manchester will take place at an all-new venue, Manchester Central

by on May 17, 2012 in Events, Events & Awards, Lead story, Northern England, Special Issue

TFM&A Manchester is the North's leading event for marketing, media and advertising professionals.

On 30th May 2012 TFM&A Manchester will take place at an all-new venue, Manchester Central, alongside the well-established eCommerce Expo Manchester, part of the UK's foremost portfolio of events dedicated to selling online. Register now for entry.

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Is Facebook a good investment? / Is Mark Zuckerberg experienced enough to be chairman and CEO of a $90bn company?

by on May 16, 2012 in FaceBook, Lead story, Retail News, Social Media

Dr Mariann Hardy, social media expert and academic from Durham Business school examines Facebook’s future ahead of Friday’s IPO: Is Facebook a good investment?

There is a history here going back to the first  Dot.com bubble in the late 1990s  that rightly adds significant concerns about the Facebook valuation, as much as $104.2 billion, for what is perceived as just an ‘online’ company. The market price for Facebook concerns many investors who are worried and/or have a skeptical view that is based only based on a very short-term snap-shot of Facebook’s current position and the future financial coordination of the company as a growing-concern.

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Screwfix’s Click & Collect service – a real success story with 17,000 orders weekly

by on May 16, 2012 in Marketing

Following its recent launch, Screwfix’s Click & Collect service has been going from strength-to-strength, with over 17,000 orders weekly and tradesmen citing it as another great tool to add to their kit.

Click & Collect enables tradesmen to purchase Screwfix products online, and collect their goods in any one of over 220 trade counters nationwide, just 5 minutes later.

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Cisco at Screenmedia expo 2012 – starts Wednesday 16 May 2012

by on May 15, 2012 in featured item, Lead story

Screenmedia expo 2012 is set to be a hub of activity and excitement, playing host to the finest gathering of industry professionals from 16 to 17 May at London’s Earls Court 2.

Learn about state-of-the-art signage at a private BroadSign demonstration, see the latest innovations from Cisco over breakfast or lunch, network at the bar sponsored by Acquire Digital, Esprit Digital and FTP Concepts, and admire the world’s most advanced taxi top media platforms from Eyetease Media.

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We are ‘shouting from the rooftops’ about hot news straight from theMarketingblog oven – first issue for you to check

by on May 14, 2012 in Lead story, News you can use, Retail News, Uncategorized

Enjoy this brand new sister site to theMarketingblog. It's a 'fresh' new newsletter which will be available every week so that you can get the very best of theMarketingblog's rants, articles, news items etc.If you are looking to write new business then you should get your message entrenched in this newsletter with its 65,000 marketing decision maker + reach. It's a no brainer - call Will Corry 01784 434 412. 

Featured in this first issue are Women for Women by Martina Quinn and a special focus on Screenmedia expo.

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Screenmedia expo 2012 is kicking off this Wednesday 16th May in London

by on May 14, 2012 in Events, Events & Awards, Lead story, Online Video, Special Issue

Businesses are still trying to catch-up with the consumer demand to better connect with brands, and the Screenmedia expo 2012 kicking off this week in London is hoping to help them do just that.
The two-day event, May Wednesday16 and Thursday17, includes educational sessions for those looking to deploy digital signage and kiosks, an awards ceremony and an exhibitor's hall, where some of the industry's biggest players will demo new products.

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All about Square Enix, Bigpoint, Sir Ian Botham, Essentially

by on May 12, 2012 in Latest News, Marketing, News you can use

Square Enix Ltd. and Bigpoint are excited to unveil the first details on Gameglobe™ an innovative new online game platform to be published by the two companies.

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