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Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham this week

by on March 20, 2012 in Events, Events & Awards, Lead story, Retail News

Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham, 21-22 March, is THE big event in the ecommerce and multichannel retail calendar.


“Some brands are making social video the very heart of their advertising strategy” / Sarah Wood,Unruly Media

by on March 19, 2012 in FaceBook, Gamification, Media, Mobile, News you can use, Rock 'n Roll, Tech, Videos

According to research by Experian Hitwise, UK visits to online video sites grew by 36% between September 2010 and September 2011, and in September 2011 there were over 785 million visits to video sites from the UK internet population, accounting for over 4% of all internet visits.

With smartphones continuing to grow in popularity, viewers watch more than 400 million videos from mobile devices each day.


Marketers : Need a lead generation plan that works? – Try our ‘no risk trial

by on March 19, 2012 in Best advertising story, Business, Events & Awards, News you can use, Retail News


“Irish directors make up 19% of the total number of non-British directors in the UK” / Iain Lovatt, executive chairman at Blue Sheep

by on March 18, 2012 in Ireland, Lead story, Research, Retail News

Irish ex-pats continue to top the list of non-British UK based company directors, according to new research. Iain Lovatt, executive chairman at Blue Sheep

“The research provides a fascinating and valuable insight into how prominent Irish directors are in the UK today. Adrian Brady, chief executive of Eulogy!


60 % of consumers would avoid using their mobile as a payment tool

by on March 15, 2012 in News you can use, Research, Retail News

  • The majority of consumers are still in the dark about NFC systems and would avoid paying for goods and services via their mobile even if they were able.


Dulux has found the town with the least amount of sex – is it your town?

by on March 13, 2012 in Advertising, featured item, News you can use, Online Video, Research, Retail News, Rock 'n Roll, Videos

Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs. 

Watch the new video


Five tips to implement your social commerce strategy / Reevoo / IRX 2012

by on March 9, 2012 in Apps, Ecommerce, Events & Awards, FaceBook, featured item, iPhone, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Twitter

Social commerce needs to be embraced across every consumer touch point, advises Reevoo [more…]

“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012 in Lead story, Research, Retail

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions


A recession busting alternative for staff development / CIM

by on March 6, 2012 in Digital Marketing, Nuggets, Tech

Marketers move to short courses to upskill   -  Tighter marketing budgets require marketers to become more versatile -  Businesses identify a need for broad generalists -


Three quarters (73%) of shoppers do notice the music playing in stores /Immedia Group

by on March 5, 2012 in Lead story, Marketing, Research, Retail

Some retailers are getting their music strategies wrong.

Wrong enough to send shoppers heading for the exits.