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MARS\Y&R has appointed Meher Mumtaz as shopper planner

by on May 11, 2012 in Movers & Groovers, News you can use

Shopper marketing specialist MARS\Y&R has appointed Meher Mumtaz as shopper planner.

She will report into Paul Porter, executive planning director who joined the agency shortly after its inception to establish and develop the planning function.


eSeller : Practical, flannel-free advice on how to get things done and just sell more!

by on May 10, 2012 in Apps, Ecommerce, FaceBook, Google, iPhone, LinkedIn, Metrics, Mobile Marketing, Nuggets, Social Media

New site eSeller. They say ...When it comes to eCommerce and multichannel, if you look around your business and see that responsibility for this transformational growth area rests squarely on your shoulders… eSeller is for you! [more…]

New £1.5 million marketing programme for Welch’s UK

by on May 8, 2012 in Advertising, featured item, Nuggets, Retail, Retail News

Two new premium products join Welch’s 100% Pure Purple Grape Juice, available now and rolling out across leading supermarkets throughout May. Presented in new look packaging, Welch’s three new sku’s in the chilled range, create colourful shelf appeal to drive category sales.


EasyInsites and Mom365 launch the Mom365 Panel with approximately 40,000 members

by on May 8, 2012 in Businesswoman, Lead story, Research, Retail, Retail News

EasyInsites, specialists in custom panels and innovative online research solutions, and Mom365, the U.S. sister company of Bounty Ltd. in the UK, today announce the launch of the Mom365 panel. This new U.S. mom panel will be comprised of expectant and new moms and will be larger and more deeply profiled than any other U.S. research panel alternative in the market.


How to reach and really influence 65,000+ UK marketing decision makers with your latest success story

by on May 3, 2012 in Lead story

Source: via Will on Pinterest


Musical invention will turn any object into an instrument / Screenmedia expo 16-17 May

by on May 1, 2012 in Events & Awards, Lead story, London & South East, Music, Rock 'n Roll, Special Issue

A new technology developed by researchers in Britain and France could add a novel audio aspect to interactive digital out-of-home media.

Screenmedia expo runs 16-17 May at Earls Court in London; Zamborlin speaks at 10am on the second day.


Skipping Sophia – So simple and so beautiful! The music and her smile are great ;)

by on May 1, 2012 in Lead story, London & South East, Online Video, Rock 'n Roll, Uncategorized, Videos

Skipping Slow Motion These guys are changing cinematography with their 'Brown Eyed Girl' skipping video The sound track to this new video is by the Belfast boy Van Morrison. The video is very clever...and well worth your time...


Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

by on April 26, 2012 in Lead story, Marketing, Mobile Marketing, Mobile/Tablet, Uncategorized

The mobile market isn’t just growing; it’s drastically changing in nature.

Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%.

Read more at [more…]

Movers & Groovers : MEC appoints Jonathan Edwards

by on April 25, 2012 in Movers & Groovers, Nuggets, Research, Social Media

MEC,, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director. [more…]

Can you afford to ignore the mobile market any longer? / EasyInsites

by on April 17, 2012 in Digital Marketing, Latest News, Mobile Marketing, Mobile/Tablet, Nuggets, Retail, Retail News, Small Business, Social Media, Startups

We all have them, mobile phones, and some of us wouldn’t know what we would do without them which is testament to their involvement in our daily lives.It’s common place to see people on their mobile phones, or increasingly their tablets, when commuting and going about their daily lives, but are we taking it for granted when it comes to research?  EasyInsites