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by on September 8, 2011 in Uncategorized

Research Shows The Power Of Augmented Reality As A Sales Tool : Marketing Clout [more…]

Retail Business Technology Expo provides a platform for industry leaders to set the agenda

by on August 30, 2011 in Uncategorized

Retail Business Technology Expo 2012, the one stop shop for end to end retail and hospitality solutions, is opening its stage to the most innovative [more…]

KPMG get Inside the Business of Rugby World Cup 2011

by on August 30, 2011 in Uncategorized


KPMG’s Rugby World Cup 2011 Lead Partner Godfrey Boyce, Rugby World Cup 1987 winner Grant Fox, CEO of RNZ2011 Martin Snedden and former Wallaby Peter FitzSimons outside KPMG’s Auckland office.

It’s ‘Country over Cup’ for New Zealanders as KPMG get Inside the Business of Rugby World Cup 2011

 KPMG’s campaign focuses on Inside the Business of Rugby World Cup 2011 and includes a dedicated website which aims to provide clients and rugby fans exclusive, intelligent insight into the Tournament.

A significant 84% of New Zealanders have let their heads rule their hearts and said that they would rather Rugby World Cup 2011 proved a success off the pitch than simply through an All Black victory, according to exclusive research released today by KPMG.  When faced with the choice of either ‘Cup or Country’, the majority of respondents defined a successful Tournament as one where New Zealand hosts a positive experience for visitors to the nation alongside defeat on the pitch, as opposed to pure success for the national team and New Zealand not providing an efficient and welcoming Tournament experience.

The sentiment was echoed at an exclusive client debate hosted by KPMG at their Auckland office last night, which included former All Black Grant Fox, CEO of Tournament Organisers RNZ2011 Martin Snedden and current Assistant Coach of New Zealand Steve Hansen. The research was conducted by UMR amongst almost 900 New Zealanders nationwide earlier this month (before the two recent defeats on the pitch) and was commissioned by KPMG as part of their current Rugby World Cup 2011 campaign in their role as Official Suppliers of Accounting and Tax Advisory Services.  


by on August 26, 2011 in Uncategorized

Global Market Research Gets Reality Check As itracks Launches Unique Research Solutions Portfolio : Marketing Clout [more…]

by on August 18, 2011 in Uncategorized

How to get QUICK POWERFUL research at a fraction of the normal cost Vox Pops International : Marketing Clout [more…]

Storytelling In Business – Storytelling & organisational learning strategy – Organisational learning: How customers stories can motivate employees

by on August 17, 2011 in Uncategorized

There’s a car dealer called John Hughes.
While he’s in the backwater city of Perth, he owns one of Australia’s largest car dealerships, has sold [more…]

Blogger Outreach | Billington Cartmell

by on August 17, 2011 in Uncategorized

Posted by Jesse on Aug 16, 2011 in social media | 0 comments
Blogger outreach is becoming an increasingly common part of digital strategies [more…]