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“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012 in Lead story, Research, Retail

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions

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A recession busting alternative for staff development / CIM

by on March 6, 2012 in Digital Marketing, Nuggets, Tech

Marketers move to short courses to upskill   -  Tighter marketing budgets require marketers to become more versatile -  Businesses identify a need for broad generalists -

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Three quarters (73%) of shoppers do notice the music playing in stores /Immedia Group

by on March 5, 2012 in Lead story, Marketing, Research, Retail

Some retailers are getting their music strategies wrong.

Wrong enough to send shoppers heading for the exits.

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Imaginative Empathy, the Lost (P)art of Marketing / Rene Huey-Lipton

by on March 2, 2012 in Business, featured item, Marketing

Rene Huey-Lipton, SVP at BrainJuicer®, North America, discusses the importance of empathy

Via The Marketing Society Blog

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The effect of routing on a panellist’s future behaviour / New white paper

by on March 1, 2012 in Gamification, Marketing, News you can use, Research

Cint launches exclusive white paper at CASRO Online 2012 analysing the effect of routing on panel behaviour

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All about the critical first few weeks of a product launch / YouGov

by on March 1, 2012 in Events & Awards, Marketing, Research, Retail

YouGov to speak at the MRS Innovations Development Conference

YouGov is pleased to announce that its Consumer Consulting team has been invited to speak about product launches

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InMobi / “Mobile devices are redefining the media landscape across the world” Naveen Tewari

by on February 28, 2012 in Digital Marketing, featured item, Research, Social Media

InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

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How to identify and communicate with key media in order to deliver results / Val Mumby Clareville

by on February 28, 2012 in London & South East, News you can use, Nuggets, PR

Val Mumby is joint managing director of Clareville, a well-established PR agency which works with a wide variety of brands across the consumer and B2B sectors.

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Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012 in Digital Marketing, Lead story, Research, Social Media, Tech

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted

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INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012 in featured item, LinkedIn, Media, Twitter

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]