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by on September 29, 2011 in Uncategorized

Euro RSCG London launches new global advertising campaign for Credit Suisse : Marketing News from Marketing Clout http://ping.fm/a8HSC [more…]

Successful personalisation strategy / RichRelevance / Internet Retailing 2011

by on September 23, 2011 in Uncategorized

 
In two presentations, personalisation solution provider RichRelevance and US retailer Overstock.com will help retailers learn how to design, execute and achieve a successful personalisation [more…]

by on September 15, 2011 in Uncategorized

Tubifi Launches Next Generation of Online Video Advertising : Marketing Clout http://ping.fm/QcEHj [more…]

Chinwag Insight: Facebook Marketing

by on September 15, 2011 in Uncategorized

 What’s it all About?

Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight [more…]

by on September 14, 2011 in Uncategorized

New Research Finds Telecom Advertising to be Second Highest Vertical for User Engagement : Marketing Clout http://ping.fm/4BEFn [more…]

All about the Games for Brands conference, launching in London on October 27th

by on September 13, 2011 in Uncategorized

 
 Games for Brands Limited announce the speaker line-up for the inaugural Games for Brands conference, launching in London on October 27th
Next month creative [more…]

by on September 5, 2011 in Uncategorized

Is time running out for advertising and media agencies? : Marketing Clout http://ping.fm/C7htj [more…]

New : A Groupon for SMEs.. / www.BusinessCrayon.com

by on September 2, 2011 in Uncategorized

 
There’s no question - it’s a tough time for small businesses 
 Enter www.BusinessCrayon.com
“We’re going to celebrate our launch next week with some exclusive [more…]

BROTHER UK / Following the ultimate road trip along Route 66

by on August 25, 2011 in Uncategorized

 

Global print technology specialist Brother UK will next week launch a major UK-wide consumer marketing campaign. The campaign, an investment of £1.5m, follows the ‘ultimate road-test’ of Brother’s P-touch labelling machines on a 10 day road-trip along the length of America’s Route 66.

 

The campaign was produced by Grey UK and is built on the tagline ‘labels are powerful – what does yours say?’ Route 66, an iconic global label itself, provided a unique way to amplify the theme of labelling and explore the versatility of the product range. Filmed in just 10 days, across 10 locations and covering 3,000 miles, the 19-strong team identified, interviewed and observed 12 people living and working along Route 66. School teachers, pupils, cowboys, and even exotic dancers discussed the meaning behind the label of Route 66 and how they would label themselves.

 

 

The campaign, directed by British Director and infamous road-tripper James Gooding, will first be aired as a 30 second TV ad during ITV’s Coronation Street on Monday 22nd August and will run on primetime TV slots for four weeks. Complementary print ads will appear in the Daily Telegraph, Telegraph Magazine, Sunday Times Magazine, Daily Mail Weekend and BBC Gardeners World between August and October, in order to reach the product’s target audiences such as gardeners, home improvement enthusiasts and hobbyists.

 

Online advertising will be focused on targeted networks such as Specific Media, along with Facebook and Youtube (live from 22/8/11) social media executions supported by the campaign website. Subsequent POS activity will be rolled out in national retail stores such as Staples, Ryman and Maplin.

[more…]

Unlocking the success of madvertise, one of Europe’s fastest growing mobile ad networks

by on August 24, 2011 in Uncategorized

“A surefire way to win customer loyalty for brands”

In just two years, Berlin-based mobile ad network madvertise has grown from an exciting new German start-up to a thriving international operation, with offices across Europe - including London’s trendy Tech Hub.

The company’s success highlights the emerging trend among app developers to market their apps as a surefire way to win customer loyalty for their brands. 

Christian Henschel, Director of Partner Development at madvertise, describes the mission of madvertise as “building a bridge” between advertisers and publishers and helping publishers to monetise their mobile apps and mobile websites. 

“Mobile advertising is a rapidly growing market and we are taking advantage of the opportunities available in Europe – especially in the area of promoting apps. We are in a good position at the moment because madvertise has the knowledge and expertise to help app developers make their app public and to help them market their apps successfully,” explains Christian.

[more…]