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MBA cleans up personal injury’s act with Spencers Solicitors

by on May 28, 2012 in Marketing, Nuggets, Retail News

Today, leading integrated communications agency MBA launches Spencers Solicitors into new channels with a new disruptive digital ad campaign. MBA has developed a creative platform that highlights the unethical practice of insurance companies selling injuries to the highest bidder through digital ambient ads and a linked microsite (www.injuryauction.co.uk).

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Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

by on April 26, 2012 in Lead story, Marketing, Mobile Marketing, Mobile/Tablet, Uncategorized

The mobile market isn’t just growing; it’s drastically changing in nature.

Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%.

Read more at http://www.mblox.com/ [more…]

What happens when big companies get social media wrong?

by on April 23, 2012 in Blunders, Lead story, Retail

KFC are the latest in a long line of big global brands that have received criticism for inappropriate use of social media advertising.

Whilst the people of Thailand waited nervously at home to hear whether a mega tsunami on the scale of December 2004 was to strike the fast food giant thought it was appropriate to advertise their products on Facebook as something to watch the news unfold at home with.

Laura Clarke is a blogger with a keen interest in all things social media currently working on behalf of Sentiment Metrics – a company that specialises in social media analytics. [more…]

Rocket Fuel attracts talented trio

by on March 20, 2012 in Movers & Groovers, Retail News


Rocket Fuel
, the company bringing rocket science to display advertising, today announces a significant boost to its UK sales team with two of the three new hires coming from AOL Advertising.

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50 Great Social Media Screw-Ups

by on March 14, 2012 in Apps, Blunders, Digital Marketing, Ecommerce, Email Marketing, FaceBook, iPhone, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, News you can use, Online Advertising, Online Video, Pinterest, QR Codes, Retail News, Search Marketing, Twitter

Mark Pigou writes ...All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook.

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“Watch is a channel that loves the out of the ordinary” Steve Hornsey UKTV

by on February 29, 2012 in Media, Rock 'n Roll, TV

UKTV’s flagship Pay entertainment channel - grow on the successes of 2011 with bold, high quality programming and a fresh new on-air identity to match. The vibrant Watch re-design goes live across all identity elements and programmes 9th March.

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Chinwag Insight: Facebook Marketing

by on September 15, 2011 in Uncategorized

 What’s it all About?

Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight [more…]

Hands-on and strategy: two social media events in London this month — NevilleHobson.com

by on September 6, 2011 in Uncategorized

If you’re looking for help with getting to grips with your social media marketing, or trying to understand the strategic aspects of social media for [more…]