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How an agency acquired 5 new clients in 6 months via inbound marketing

by on August 30, 2012 in Lead story, Retail News, Small Business, Startups

Posted by Peter Caputa on Tue, Jul 10, 2012 @ 02:56 PM

As Director of HubSpot's Partner Program for Agencies, I have the pleasure of working with lots of great marketing agencies.

In the past six months, one relatively new partner has done extremely well. Based on their  marketing and sales success in the last few months, I asked Bob Ruffolo , CEO of IMPACT Branding & Design , if I could interview him and share some of his secrets to success. In the past 6 months, his team has accomplished the following feats:

  1. Grown traffic 7x to 14,000 visits/month.
  2. Grown leads 9x to 450 leads/month.
  3. Switched the majority of his clients from one time project clients to recurring revenue retainer clients.
  4. Acquired 6 new retainer clients from inbound leads.


New abandoned basket technology – Adestra at ad:tech London

by on August 23, 2012 in Events, Events & Awards, London & South East, Nuggets, Retail News, Uncategorized

Visit Adestra at ad:tech London and demo Conversion Capture – our new abandoned basket technology.  Heading to ad:tech London this year? Come and see us on stand 158 and demo our brand new abandoned basket functionality -Conversion Capture.

Stand: 158  When: 19th & 20th September Where: National Hall, Olympia, London


Nimble : Tired of logging into your email account, then into Twitter, then into LinkedIn or Facebook to find your contacts

by on August 23, 2012 in CRM, Lead story, Search Marketing

Pic is Jon Ferrara, CEO of Nimble!

We at theMarketingblog have been road testing Nimble for some time now. Our findings -Nimble is much more than “Social Contact Management”


Email clickthrough rates slip as mobile opens rise

by on August 23, 2012 in Lead story, Media, Mobile Marketing, Mobile/Tablet, Retail News

Via Most mornings, I begin my day by reading my email on my iPad.

I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer. [more…]

Internet Retailing 2012 – latest news / Quiksilver, Hobbycraft, Amazon

by on July 29, 2012 in Apps & Software, Events & Awards, featured item, Gadgets, Latest News, Lead story, London & South East, Marketing, Mobile, Mobile Marketing, News you can use, Retail, Websites

Hobbycraft to relaunch website and launch transactional mobile site plus click-and-collect
July 27, 2012 - Hobbycraft, the arts and crafts specialist, has set out plans to sharpen up its multichannel proposition. It is planning to relaunch its website and to debut a mobile transactional site later this year, as well as …

All you need to know about Internet Retailing 2012


Floormats UK: Starting small, thinking big

by on July 25, 2012 in News you can use, Nuggets, Retail, Retail News, Small Business, Startups

We get success stories - here's one.

Floormats UK is an online shop formed in late 2009. When we started floor mats, we knew things would be though! We knew how hard it would be to establish a quality online presence especially with all the competition on the internet.

But we knew that with the right tools, and the right support, we could make it happen. So we set ourselves a goal. We aimed to be the UK’s number 1 supplier of matting solutions.


Top five tips on SEO rankings

by on July 20, 2012 in Business, Digital Marketing, Mobile Marketing, Nuggets, Social Media, Tech, Websites

For many the science of search engine optimisation (SEO) and page rankings is a mystery. Yet while there are many top consultants earning thousands of pounds per day to share their knowledge, there are a number of basic things you can be doing to tweak your site and tweak your rankings, according to Thomas Vollrath, CEO of Webfusion. [more…]

2012 is the 18th birthday of eCommerce and we’ve decided to throw a party

by on July 9, 2012 in Events, Events & Awards, Lead story



Welcome to the inaugural Internet Retailing Birthday Party and Awards!

2012 is the 18th birthday of eCommerce and they have decided to throw a party to celebrate. We work in a wonderful, dynamic, open and friendly industry and an evening spent with peers in a wonderful venue on a summer’s evening is something to be savoured.


Save 25% on Mailvivo

by on July 6, 2012 in Email Marketing, Nuggets, Retail News

Special offer exclusive to theMarketingBlog readers - Mailvivo - create as many emails as you like


Thanks for your interest in our very special offer exclusive to theMarketingBlog readers.

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