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Research finds 55 per cent of consumers willing to opt-in to mobile marketing from trusted brands

by on June 27, 2012 in Lead story, Mobile Marketing, Mobile/Tablet, Retail News

Consumer appetite for mobile marketing outstrips ability of brands to exploit Research into UK consumers has revealed that 45 per cent of consumers are willing to accept branded communications via the mobile channel if delivered according to their opt-in terms – a figure that rises to 55 per cent if the company is perceived as a ‘trusted’ brand.

The research, commissioned by Velti, found that a UK consumer will sign up to receive communications from on average just three companies, making first-mover advantage critically important for brands hoping to exploit this lucrative mobile marketing channel.

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Marketing Week Live preview the Online Marketing Show (video)

by on June 26, 2012 in Events, Events & Awards, Marketing, Nuggets, Online Advertising, Videos

Marketing Week Live preview the Online Marketing Show, talk of the success of their VideoNews campaign and interview Peter Middleton of OnlineTVGroup.

Watch the video

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Who else wants a free email marketing and social media account?

by on June 25, 2012 in Apps, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, Retail News, Twitter

Get underway in two minutes & there's no credit card needed! Sign up here

From time to time a really special offer comes into our grasp. This is one of them and we suggest you take a close look at this free email marketing and social media account special. It's simple - do you want a free email marketing and social media account?

Plus a huge cherry on the top -  there is a 25% discount on a subscription

www.mailvivo.com/marketingblog [more…]

Case Study : “Direct mail worked well in the Tweethearts campaign from DirectionGroup”

by on May 29, 2012 in Marketing, Nuggets

Trish Harriss, business development director at DirectionGroup writes .. As the media landscape rapidly grows and changes, marketers are having to change the way they communicate with consumers.

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TFM&A / May 30 / Manchester

by on May 25, 2012 in Events, Events & Awards, Lead story, Special Issue

Final wrap up - TFM&A Manchester May 30

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Gmail update to encourage Google+ take up? / Red Rocket Media

by on May 22, 2012 in Google, Latest News, Media, Nuggets, Social Media

Chris Taylor of Red Rocket Media writes ...Google has craftily updated its email platform Gmail, introducing a host of integrated features designed to draw attention to its Google+ social network.

Cnet.com reports that there are two major tweaks this week; both of which designed to show off a user’s calling card on the Google+ network.

Via Red Rocket Media

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How to take your multichannel marketing to another level / Mark Gooding, Mailvivo

by on May 18, 2012 in Email Marketing, Lead story, London & South East, Research, Retail News, Small Business, Startups

Editor ...After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner).

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

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Londoners would love to see in-cab services advertised on the outside of taxis

by on March 28, 2012 in London & South East, Mobile, Mobile Marketing, Nuggets, Research, Retail News

Taxi passengers have expressed a preference for London cabs to better signpost the in-cab technology services they offer, according to new figures from taxi advertising company Ubiquitous

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