It’s widely recognized that database sizes are growing significantly. Growth is happening for many reasons, such as companies needing more data to be available online for longer or more data to be digitized for storage. It is becoming essential for […]
Why is an Operational Data Store Good for Your Business? Read More »
The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time. Related Posts A Beginner’s Guide to
Nearly half of businesses concerned about impact of “Track and Trace” on data privacy Read More »
Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation
‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA Read More »
Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you
Using first-party data in your digital marketing strategy Read More »
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches. Related Posts A Beginner’s Guide to
Why you should avoid using search engines that collect data Read More »
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019. Related Posts Vladimir Yevtushenkov: Career Path of the Founder
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair. The pair are also joined by two newly elected additions to the DMA
It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data. And you wiIl find that when you are in the B2B market, you don’t have quite the same
How to use B2B data and marketing lists to your advantage Read More »
DMA Talent, part of the Data & Marketing Association, has published new guidance, ‘DMA Talent: Autism Employer Guide’, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first.
Data is the oil in today’s world of business. Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their
What is data science? A beginner’s guide Read More »
