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Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

by on October 26, 2016 in Digital Marketing, Lead Article, Lead story, News you can use, Research

Nigel Wilson, managing director of Hitwise writes ...

With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.

The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”

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Over 100 Great British Entrepreneurs announced

Over 100 Great British Entrepreneurs announced

by on October 17, 2016 in Events, Events & Awards, Lead Article, Lead story, Movers & Groovers, News you can use

Over 100 entrepreneurs have been announced as the finalists in the Great British Entrepreneur Awards, in association with NatWest.

Regarded as the benchmark for entrepreneurial success in the UK, the Awards celebrate the contributions and innovations of British entrepreneurs and their impact on the economy.

The Great British Entrepreneur Awards will culminate at the Gala Final, taking place on Tuesday 22 November in the Ballrooms of the prestigious, Lancaster London Hotel. [more…]

Interested in more event leads for your conference, exhibition in 2017?

Interested in more event leads for your conference, exhibition in 2017?

by on October 10, 2016 in Business, Events, Events & Awards, Latest News, Lead Article, Lead story, Nuggets

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Hotcow : Top five experiential stories of the week .. Cadbury, Apple, Bombay Sapphire etc.

Hotcow : Top five experiential stories of the week .. Cadbury, Apple, Bombay Sapphire etc.

by on October 2, 2016 in Latest News, Lead Article, News you can use

The Cadbury Double Decker fun bus, Apple voted as the UK's top coolest brand and Bombay Sapphire's vintage train pop-up bar were among the most read stories this week. by Michelle Perrett.

Also you can read the new blog article from Hotcow

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New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

by on September 28, 2016 in Latest News, Lead Article, Lead story, News you can use

Are you still looking for more sales?

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Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

by on September 28, 2016 in Digital Marketing, Email Marketing, News you can use, Nuggets, Retail

Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the coming weeks.

Here is an exclusive comment from Vice-President Retail and Brand Solutions at RetailMeNot, operator of VoucherCodes.co.uk, Severine Philardeau:

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New digital innovations to close the loop for advertisers

by on September 26, 2016 in Latest News, Lead Article, Lead story

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more.  Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptop.

However, your audience engages, only Google has the scale and the tools to help you reach people in the moments that truly matter and measure impact across devices and channels.

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Awards : Loudmouth PR wins a gong for their client London Mint Office

by on August 23, 2016 in Events & Awards, Latest News, Lead Article, News you can use, PR, Retail

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.

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Research reveals important lessons for UK Health Providers

Research reveals important lessons for UK Health Providers

by on July 21, 2016 in Lead Article, Lead story, News you can use

Strategic brand and marketing consultancy Prophet have conducted a study which includes revealing results about the private healthcare industry

News of recent cutbacks in the NHS may still be front of mind, but overall satisfaction with clinical care in the UK is high among the British public.  Strategic brand and marketing consultancy Prophet’s recent study of 1,000 UK health care consumers showed 90% were satisfied with the experience of visiting a clinic or doctor.

High satisfaction was consistent across income, age, education, region and sex.

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Leave or remain invitation : Join us on referendum day to review the poll predictions …. Tony Dent, CMR Group

Leave or remain invitation : Join us on referendum day to review the poll predictions …. Tony Dent, CMR Group

by on June 9, 2016 in Events & Awards, Latest News, Lead Article, Nuggets, Small Business, Startups

Leave or remain?

An online poll of business men and women has over 60% in favour of leaving the EU. A 'wisdom of crowds' poll conducted using Google Survey has  60% predicting remain? What do the other polls say? Is telephone more reliable than on-line? Should the word 'Stay' have been used in place of Remain?

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