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Tourism case study : How Melbourne attracted more visitors than Sydney

by on December 1, 2012 in Film, Marketing, Music, Nuggets, Rock 'n Roll, TV, Videos

Tourism Victoria: our ad campaign has helped Melbourne attract more visitors than Sydney    Screen Shot 2012 11 26 at 10.01.17 AM 234x186

Tourism Victoria is claiming that Melbourne is Australia’s top destination for domestic holidaymakers off the back of its popular ‘Play Melbourne’ campaign, which launched in June last year. Watch the video.

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Tourism / Cheers it’s great to see the G8 coming to Fermanagh in Ireland

by on November 27, 2012 in Ireland, Lead story, News you can use

The leaders of eight of the world's richest countries are coming to Northern Ireland for their annual summit next year. The news was confirmed by Prime Minister David Cameron after he arrived in Northern Ireland on Tuesday morning.

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Tourism Australia launches next phase of global campaign

by on September 12, 2012 in Events, featured item, Lead story, Retail News, Rock 'n Roll

Tourism Australia is launching the next phase of the global campaign There’s nothing like Australia in the UK on Monday 17 September.  The campaign will launch in partnership with Qantas and will include a 30 second TV advert supported by online, mobile and print elements.  The campaign spend is over £1m. [more…]

Tourism Australia and Mr & Mrs Smith Present the ‘Best of Australia’ collection

by on June 7, 2012 in Advertising, Digital Marketing, Lead story, Media, Retail News

Tourism Australia has partnered with boutique travel experts Mr & Mrs Smith in the UK to showcase the best experiences and properties in Australia.  The Best of Australia collection, unveiled today, is part of the latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, which launched globally on Monday 4 June. [more…]

How SA Tourism speaks to all South Africans encouraging them to travel their own country (video)

by on May 27, 2012 in Nuggets, Videos

The new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng Ad Agency of the Year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.

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All about…Sendible, Businesses in Berkshire, Wales – Tourism, Red Rocket Media, STIHL, Lead generation,Vox Pops International

by on March 22, 2012 in London & South East, Marketing, Nuggets, Retail News, Wales

Social media – marketing sideline or sales resource?

Is it the time for you to assess what your lead generation company is saying about social media. Learn how to leverage Facebook, Pinterest, Twitter...

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The first UK tourism organisation to use the geocaching technique

by on February 21, 2012 in FaceBook, iPhone, Pinterest, Twitter, Wales

Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouraging people to tour the region with its ‘Great North Wales Borderlands Adventure Trail’ promotion launched this week.

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“Firmly on the global tourism map” Susie McCullough, NI Tourist Board

by on February 12, 2012 in Businesswoman, Ireland, Latest News, Regional

2012 is Northern Ireland’s year "to shine and emerge as an international must-see tourism destination", according to Susie McCullough, Director of Marketing and Events of the Northern Ireland Tourist Board.

Speaking at a NITB briefing event to update on its ‘ni2012: Our Time Our Place’ campaign, Ms McCullough urged everyone to play their part in making this a year to remember for Northern Ireland.

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Factors To Keep An Eye Out For Before Making Investments

by on November 24, 2020 in Uncategorized

The Introduction

Anyone seeking to diversify their investment portfolio needs to take a look at other options. Investing money in properties, vehicles, and other valuable [more…]

DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

by on September 23, 2019 in Events & Awards, Lead Article, News you can use, Nuggets, Research

DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.

The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.

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