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14 of the best advertising and marketing campaigns of all time

by on November 15, 2017 in Business, Lead Article, News you can use

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Facial-tracking study reveals key to successful luxury advertising … Realeyes

Facial-tracking study reveals key to successful luxury advertising … Realeyes

by on November 14, 2017 in Latest News, Lead Article, News you can use, Research, Tech

Sector may be shifting away from a more aloof and elitist past

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. [more…]

The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017 in Best advertising story, Events & Awards, Lead Article, Media, PR, Uncategorized

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

by on October 18, 2017 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

23 senior IAB Board members commit to new initiative

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]

New Videos : Unrequited love the focus of iZettle’s new advertising campaign

by on October 9, 2017 in Best advertising story, Business, FaceBook, Latest News, Lead Article, News you can use, Nuggets, Social Media, Videos

iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.

Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…

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Appetite Creative scoops award for best digital advertising campaign at the Middle East Digital Awards 2017

by on May 26, 2017 in Business, Digital Marketing, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

Appetite Creative www.appetitecreative.com worked with Khaleej Times to promote awareness about the Dubai Glow Garden and Dinosaurs Park, one of Dubai’s most popular visitor attractions. The campaign used digital platforms, including innovative digital advertising, with videos, competition and Facebook Live. [more…]

Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

by on April 27, 2017 in Latest News, Lead Article, News you can use, Nuggets, Research

Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge

Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all.

The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and Insight specialist Trinity McQueen, analyses the growing audience that is moving away from traditional content consumption and towards new digital and on-demand platforms and how that is shifting consumer behaviour.

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Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

by on April 13, 2017 in Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Research, Uncategorized

Mobile drives digital ad spend past £10 billion threshold

  • 17.3pc rise is highest annual growth rate for 9 years
  • Mobile driving almost entire growth, up 51pc
  • Mobile video the fastest growing ad format, up 103pc

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.

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How to get the most from your poster advertising campaign

How to get the most from your poster advertising campaign

by on April 11, 2017 in Business, Latest News, Lead Article, News you can use, Privacy Policy, Research, Retail, Retail News, Small Business, Startups

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.

Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.

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Big brands suspend, limit digital advertising in U.K.

by on February 21, 2017 in Lead Article, Lead story, News you can use, Nuggets


Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from supporters of terrorist and extremist groups.

Big-name advertisers, including car maker Jaguar Land Rover and media and information firm Thomson Reuters, have suspended or limited their U.K. digital advertising spending following a recent newspaper report saying that their ads have appeared on hate sites and next to videos from supporters of Islamic terrorists and other extremist groups.

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