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CMOs Need to Embrace “Creative Disruption” to Build Brand Loyalty, According to IBM Study

by on February 12, 2016 in Latest News, Lead Article, News you can use

New IBM Study Reveals Top Areas of Focus for CMOs in 2016

According to a new IBM (NYSE: IBM) Institute for Business Value study, two-thirds [more…]

The IAB believes…in brand safety online

by on August 17, 2015 in Apps, FaceBook, Google, iPhone, Latest News, Lead Article, LinkedIn, Metrics, Mobile Marketing, News you can use, Nuggets, Pinterest, Social Media, Twitter

Statement from the IAB

The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem

Around a dozen major brands were left red-faced earlier this year when their ads were discovered on unsavoury sites devoted to paedophilia, incest, bestiality and racism. If there’s one thing sure to dent your brand reputation, that’s probably it.

This story in The Sun attracted attention to the ongoing problem of brand safety online, while household brand names were blasted for not taking more control of where their ads – and, of course, their money – ended up. [more…]

4 guerrilla marketing tactics to make your brand shine … Hotcow

by on August 5, 2015 in Latest News, Lead Article, London & South East, Retail, Small Business, Startups

The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.”

In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box. The same goes for guerrilla marketers.

[more…]

Exponential again awarded JICWEBS seal for brand safety online

by on June 19, 2015 in Apps & Software, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Search Marketing, Social Media, Tech

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

[more…]

Movers and Groovers : Brand Union has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director

by on April 29, 2015 in Latest News, Lead Article, Movers & Groovers, Uncategorized

WPP owned, global brand strategy and design agency, @brandunion has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director.

Iain joins the Worldwide team to provide deeper growth expertise for Brand Union's clients to help accelerate brand-driven business growth.

Ellwood joins the global agency after heading up his own management consultancy, Senate, for the last three years. Prior to this, he held the position of Head of Consulting at Interbrand.

[more…]

Brand authenticity? Get real!

by on January 17, 2015 in Business, Marketing

Simon Wright, MD at Greenwich Design

In his book Brand New, Wally Olins explored the impact of authenticity on brands and branding.  However, while this [more…]

Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by on October 14, 2014 in Advertising, Apps, Apps & Software, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, Media, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, Research, Social Media, Tech, Twitter

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

[more…]

Research : UK consumers trust branded content more than editorial / Vibrant Media

by on August 6, 2014 in featured item, Lead Article, Research, Rock 'n Roll

New research into the value consumers place on digital content shows that more UK consumers trust content from brands (27 per cent) than from publications (23 per cent).

UK consumers’ levels of trust in digital content are significantly below those demonstrated by consumers in the United States where 35 per cent of consumers say they trust content from publications and 33 per cent say they trust content from brands.

The data from native advertising company @VibrantMediaUK also found that nearly one in four UK consumers (24.5 per cent) distrust content from publications compared to just 19 per cent who say they distrust content from brands.

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Research from IgnitionOne / Just 1 in 5 Brits think marketing for online gambling brands targets the right audience

by on May 28, 2014 in Apps, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, News you can use, Online Advertising, Pinterest, Research, Social Media, Twitter, Websites

New report highlights how online gambling marketers need more effective targeting tools

Two thirds of the British public are concerned about the amount of advertising for online gambling companies, while just one in five think advertising for these companies targets the right audience.

Those are some of the key findings from the new ‘Betting on Digital’ report, released today by digital marketing firm @IgnitionOne and polling organisation ComRes. The report looks at the British public’s perception of online gambling, what drives them to visit online gambling sites and if brands’ efforts to behave ethically affects the reputation of the industry. ComRes polled over 2,000 members of the British public – 604 of which are active or previous online gamblers - and conducted in-depth interviews with 11 senior marketers across the sector.

IgnitionOne and ComRes’ ‘Betting on Digital’ report is available to download at http://pages.ignitionone.com/betting-on-digital.

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First brand safety kitemarks issued in UK to reduce online ad misplacement

by on May 1, 2014 in Events & Awards, featured item, Lead Article, Nuggets, Retail

The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.

The kitemarks have been awarded by the UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading.

The companies receiving the kitemark have all had their advertising misplacement policies and processes reviewed by an independent third party. Alongside the 9* kitemarks issued today a further 7** organisations have committed to undergo independent verification within 6 months.

[more…]