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Can designing for a specific sector limit your creativity?

Can designing for a specific sector limit your creativity?

by on December 19, 2017 in Business, featured item, Latest News, Lead Article, News you can use

Simon Wright, Managing Director, Greenwich Design and Co-founder of The Chemistry Works believes that for design agencies, success lies beyond the niche.

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A new brand fit for global growth: Start Design and Simply Business collaborate to deliver a new brand identity

A new brand fit for global growth: Start Design and Simply Business collaborate to deliver a new brand identity

by on September 22, 2017 in Business, Latest News, Lead Article, News you can use, Nuggets

Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business @simplybusiness is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and messaging are all part of the revamp.

Start Design developed the new identity and positioning in partnership with the business. Re-designed around the ‘SB’ monolith, the new mark puts more emphasis on the small business customer and works in a glowing range of colours – reflective of Simply Business’s energy and the diversity of unique small businesses and self-employed people the company covers. [more…]

10 SEO mistakes to avoid for your next website re-design (eBook)

10 SEO mistakes to avoid for your next website re-design (eBook)

by on June 29, 2017 in Business, Ireland, Latest News, Lead Article, Nuggets, Uncategorized

10 SEO mistakes to avoid...

A free eBook to help you learn from the experience of other SEO experts.

In this guide we will cover one particular portion of the less glamarous side of website redesigns: search engine optimization. While the way we think about SEO is always evolving - with the focus now shifting towards optimizing content for the searchers themselves, as opposed to the search engines - it's still something you can't afford to overlook.

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9 logo design trends to keep an eye on in 2017

by on June 5, 2017 in Business, Latest News, Lead Article, News you can use, Nuggets

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10 SEO mistakes to avoid for your next website re-design (eBook)

by on May 21, 2017 in Business, Digital Marketing, Lead Article, News you can use, Nuggets

A free eBook to help you learn from the experience of other SEO experts.

In this guide we will cover one particular portion of the less glamarous side of website redesigns: search engine optimization. While the way we think about SEO is always evolving - with the focus now shifting towards optimizing content for the searchers themselves, as opposed to the search engines - it's still something you can't afford to overlook.
Find out more about this new eBook

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The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence

The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence

by on April 25, 2017 in Latest News, Lead Article, News you can use, Social Media

The Huffington Post is now HuffPost. The company announced today several major changes that bolster its brand for this next chapter: its first-ever site redesign, a new logo and an official name change to “HuffPost” on all platforms and across all social channels.

The new site is available to view at huffpost.com

This is the publisher’s first significant reimagining of the branding and site in its 12-year history, marking a new day for the company under Chief Executive Officer, Jared Grusd, and Editor-in-Chief, Lydia Polgreen.

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How to design great content without expensive software

How to design great content without expensive software

by on March 24, 2017 in Latest News, Lead Article, Lead story, News you can use, Nuggets

Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.

However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:

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The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by on February 21, 2017 in Business, Events & Awards, Latest News, Lead Article, Lead story, News you can use, Nuggets, Small Business, Startups

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

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Office Design : Here are the biggest trends that you need to get to grips with in 2017

Office Design : Here are the biggest trends that you need to get to grips with in 2017

by on January 20, 2017 in Business, Latest News, Lead Article, Lead story, News you can use

A new year often brings new trends and in recent years, trends in office interiors have been changing and evolving at a faster rate than before as technology changes and evolves.

We also spend more time at work and are aware of the effects this can have on our physiology and psychology, so we’re looking to make these effects positive and productive.

Here are the biggest trends that you need to get to grips with in 2017.

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