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New Forrester research shows brands benefit from directly managing marketing technology

A new commissioned study by Forrester Consulting on behalf of AudienceScience finds that brands benefit from managing marketing technology directly rather than through media budgets and agency fees. The research reveals that marketers benefit significantly from adopting enterprise-grade vendor selection […]

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JUST EAT appoints Lucy Milne as its first UK Marketing Director

JUST EAT, the world’s leading takeaway ordering network, today announces the promotion of Lucy Milne to the role of UK Marketing Director. The newly created role bolsters the senior management team in JUST EAT’s most important market, as the Group

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Movers & Groovers / Monster has announced the appointment of Sinead Bunting as Marketing Director, UK & Ireland

Monster has today announced the appointment of Sinead Bunting as Marketing Director, UK & Ireland. Ms Bunting, who has held the role of Media & Alliances Director since April 2012, will be responsible for building on the ‘Find Better’ brand

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Jay Altschuler, director, global media at Unilever to speak at Mobile Marketing Live

Unilever to speak at Mobile Marketing Live / 3 October From www.mobilemarketingmagazine.com – Jay Altschuler, director, global media at Unilever is the latest senior digital marketer to sign up to speak at Mobile Marketing Live in London on 3 October.

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Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director at the International Content Marketing Summit

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday,

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“Half the country’s children are unable to swim” – James Frost, Marketing Director at Nectar

Nectar, the UK’s largest loyalty programme is today (5 June 2013) launching a new initiative to allow Nectar cardholders to swap Nectar points for swimming sessions at their local pool.Customers can use the Pool Finder on www.nectar.com/swim to locate their nearest

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Important ‘fresh’ news from Peppa Pig, Entertainment One Family, NewVoiceMedia, CleverTouch, Marketing Team Direct

Entertainment One Family (eOne Family) accelerates the international expansion of Peppa Pig with news today that leading broadcaster Discovery Kids has acquired the broadcast rights for Latin America. The multi award-winning pre-school series from animation studio Astley Baker Davies will

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Child Benefit payment changes – what this might mean for brands / Jed Mole, European Marketing Director, Acxiom

Why charities and high-end retailers could suffer following Child Benefit payment changes By Jed Mole, European Marketing Director, Acxiom While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and

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Unlock the potential of your data – by Henry Smith, Director of Product Marketing at Emailvision

It’s the end of a long, but successful day at the office. Whilst you are making your way home, your favourite clothes shop catches your eye. You have some time to spare – this seems like the perfect opportunity to

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