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Unify all of your contacts, emails, calendar activities and social channels in one easy-to-use, web-based solution / Lobster Digital Marketing

by on December 2, 2012 in Apps & Software, Email Marketing, FaceBook, Gadgets, Google, iPhone, Latest News, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Research, Retail, Retail News, Search Marketing, Small Business, Social Media, Startups, Twitter, Wales, Websites

Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most popular social channels (Facebook, Twitter and LinkedIn) in one easy-to-use, Web-based solution.

Lobster Digital Marketing are a leading social media marketing company based in Cardiff, UK. Improve your website exposure to your target market, reach out and connect with your ideal customers and improve your brand recognition with services and products from Lobster Phone: 029 204 87822

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Helen Taylor, data analyst at Experian Marketing Services asks … Are symbols in emails a risky business?

by on October 25, 2012 in Email Marketing, Lead story

Are symbols in emails a risky business?

I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button:

“It’s Friday. Can we have a cocktail now?”

The use of symbols in email subject lines is a tactic that’s certainly on the rise – but when it goes wrong, it goes wrong in style. As we can see here even the use of the simplest ‘symbol’, in this case a rogue apostrophe, can have unappealing consequences if this does not translate to an appropriate format for a particular email client. So why take that risk? [more…]

ASA warns RBS over marketing emails

by on September 16, 2012 in Email Marketing, Marketing, Nuggets, Retail News

The Advertising Standards Authority (ASA) has warned RBS about sending marketing emails to customers who have unsubscribed from the service.

A NatWest customer complained to the ASA after receiving two emails in May promoting the CashbackPlus scheme, querying the bank’s permission to pass on her details to a third party.

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Gartner predicts that refusing to communicate by social media will be as harmful to companies as ignoring phone calls or emails is today

by on August 1, 2012 in Events & Awards, Latest News, Lead story, Social Media

Analysts to Explore the Risks and Benefits of Social Engagement, and How to Turn Information Into Insight, at the Gartner Portals, Content & Collaboration Summit 2012,
19-20 September in London

As familiarity with social media grows, customers' expectations about how organisations will use these channels are evolving, according to Gartner, Inc. By 2014, organisations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today's basic expectation that they will respond to emails and phone calls. For organisations that use social media to promote their products, responding to inquiries via social media channels will be the new minimum level of response expected.

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Smarter Emails, Mailvivo 2 : Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding

by on June 6, 2012 in Email Marketing, Lead story, London & South East, Mobile Marketing, Retail News

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part information series.

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

This time Mark looks at Smarter Emails

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Front-page splashes : “Your emails, sex secrets and health details – all harvested by Google” | PC Pro blog

by on May 29, 2012 in Google, Latest News, Lead story, Retail News, Rock 'n Roll, Social Media

The arrival of our mini-heatwave appears to have tricked some of our national newspapers into thinking “silly season” has arrived.

Both The Sunday Times and The Daily Mail have led with front-page splashes about Google’s Street View data harvesting – both based on a report by the US Federal Communications Commission (FCC) that we and many others reported on when it was published over a month ago.

By Barry Collins [more…]

Are you sending desktop sized emails to iPhone users? – adestra at TFM&A Manchester

by on May 19, 2012 in Events, Events & Awards, Marketing, Nuggets, Special Issue

The Adestra and Econsultancy Email Marketing Census results are hot off the press. Email marketing has consistently come out on top as one of the most valuable channels for ROI, but are all marketers making the most of the channel?

16.00-16.30 TFM&A Manchester 30 May 2012

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How to send 500 emails out for £20 complete with all the tracking / Postal Strike

by on October 21, 2011 in Latest News, Uncategorized

Send 500 emails out for £20.00 complete with all the tracking - and better still there is an opening offer - 50% off!

Postalstrike.com allows [more…]

: Send 500 emails out for only œ20 complete with all the tracking/ Postal Strike

by on October 21, 2011 in Lead story

: A special 'View from the Top' this week
New ...  Who else wants to send 500 emails out for only £20? / Postal Strike. Send [more…]