Get in Touch

Search for: tech

3 simple storytelling methods that can do your selling for you

by on March 11, 2012 in featured item, Media, News you can use, PR

Ben Settle writes...Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product,

[more…]

Marketers can now receive deep, actionable insights through robust, attribution-based reports

by on March 10, 2012 in Ecommerce, Email Marketing, Metrics, Mobile/Tablet, News you can use, Online Advertising, Online Video, Search Marketing


MediaMind, the leading independent provider of integrated digital advertising solutions, recently announced  its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.

[more…]

A social media PR stunt involving Katie Price and Rio Ferdinand : Kim Walker comments

by on March 10, 2012 in Advertising, Blunders, Media, News you can use, PR

The Advertising Standards Agency (ASA) has cleared Snickers over a social media PR stunt involving Katie Price and Rio Ferdinand. Kim Walker, a technology partner at leading law firm Thomas Eggar, comments:

[more…]

Verifone GlobalBay at IRX 2012 : Extending the current point of sale system to mobile devices

by on March 10, 2012 in Apps & Software, Events, Gadgets, Mobile, Mobile Marketing, Retail, Special Issue, Tech, Uncategorized, Websites

Verifone GlobalBay’s Mobile Point of Sale extends the current point of sale system to mobile devices.

Watch the video

At IRX 2012 [more…]

Five tips to implement your social commerce strategy / Reevoo / IRX 2012

by on March 9, 2012 in Apps, Ecommerce, Events & Awards, FaceBook, featured item, iPhone, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Twitter

Social commerce needs to be embraced across every consumer touch point, advises Reevoo [more…]

futurefashion at Westfield

by on March 8, 2012 in Entertainment, Events, Events & Awards, London & South East, Mobile, News you can use, QR Codes, Rock 'n Roll

Where Shopping Meets the Digital World - Fashion @ Your Fingertips

[more…]

Exclusive : Interview with the founder of Drupal – Dries Buytaert

by on March 8, 2012 in Business, Digital Marketing, Ecommerce, Email Marketing, Events & Awards, Lead story, Mobile Marketing, Music, Research, Search Marketing, TV

  • Exclusive to theMarketingblog : Interview with Dries Buytaert
  • Why are major media brands turning to the benefits of open source over traditional web publishing platform

[more…]

O2 Launches £12m advertising campaign

by on March 8, 2012 in Advertising, featured item, Media, Mobile Marketing, Mobile/Tablet

O2 today revealed the latest evolution of its strategy with the launch of a multi-million pound advertising campaign. Continuing it’s highly successful and long standing focus on differentiating through customer experience www.o2.co.uk/changing*

[more…]

IRX 2012 : Interview with Tayyab Akhlaq of My1stWish and Eamonn Costello of eSellerPro

by on March 8, 2012 in Ecommerce, Email Marketing, iPhone, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Special Issue, Twitter


In our latest preview of one of  Internet Retailing Expo (IRX 2012), we asked speakers Tayyab Akhlaq,

[more…]

British e-tailers are losing in excess of £10 billion a year through not adequately supporting mobile

by on March 8, 2012 in Marketing, Mobile, Mobile/Tablet, Nuggets

The MoBank Group has announced the launch of their MoPowered mCommerce www.mopowered.co.uk service which it believes will significantly improve accessibility to mobile retailing for all merchants.

[more…]