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“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

by on February 28, 2012 in Lead story, Music, Retail

Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program

More about in store music from Immedia PLC.

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If you’re looking for pointless freebies, booth babes and the hard sell then steer well clear of Mailvivo at TFM&A

by on February 27, 2012 in Advertising, Events, Events & Awards, Latest News, Lead story, London & South East, Small Business, Special Issue, Startups

I am not sure what your plans are for the next couple of days -- 28th & 29th February -- but if you're looking for pointless freebies, booth babes and the hard sell then steer well clear of the Mailvivo stand at the Technology for Marketing show 2012 in London at Earls Court  Have a chat with us: 0845 644 3730.

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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012 in Events, Events & Awards, Retail, Social Media, Special Issue, Tech

 Cross-Channel and Multi-Channel Marketing: One and the Same?  

CLICKSQUARED   TFM&A 2012

Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012 in Events, Events & Awards, featured item

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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UKTV explores the logistics of moving an entire house

by on February 26, 2012 in Marketing, Media, Nuggets, TV

Britain’s leading home and gardens channel, Home, has pre-invested in a new series from Windfall Films, called Massive Moves, which documents the challenges of moving an entire house; fixtures, fittings, brick walls, chimney, and roof through a major city, over a mountain range or across a frozen lake.

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“Corporate entertainment should not be forgotten as part of the marketing mix”

by on February 26, 2012 in Entertainment, Events, Events & Awards, Latest News, Marketing, News you can use

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

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No looking men!

February 25, 2012

New high-tech ad in London highlights inequality between men & women.....

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PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012 in Apps, Blunders, Ecommerce, iPhone, Lead story, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Retail, Tech

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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The UK’s longest indoor real snow slope

by on February 20, 2012 in News you can use, Northern England, Nuggets

L-R Rebecca Fell, Head of Marketing at Chill Factore, Tom Titton, Simon Wharton and Jordan Wilson all from PushON, with mascot Chille)Award winning digital marketing agency PushON has been appointed by Chill Factore, the UK’s longest indoor real snow slope.

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Eleven pointers vital to customer journey mapping / Immedia

by on February 20, 2012 in Marketing, Music, Nuggets, Research, Retail

How can you start good relationships with customers built on trust? Eleven pointers vital to customer journey mapping  http://goo.gl/0bR90...

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