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Bear Grylls expedition of North West Passage / Most exciting starts to a new campaign

by on August 26, 2011 in Uncategorized

“This is one of the most exciting starts to a new campaign we’ve had for a while at amplifier ” Paul Spiers
We’ve just been [more…]

by on August 25, 2011 in Uncategorized

Now live - website for Retail Business Technology Expo 2012 [more…]

BROTHER UK / Following the ultimate road trip along Route 66

by on August 25, 2011 in Uncategorized


Global print technology specialist Brother UK will next week launch a major UK-wide consumer marketing campaign. The campaign, an investment of £1.5m, follows the ‘ultimate road-test’ of Brother’s P-touch labelling machines on a 10 day road-trip along the length of America’s Route 66.


The campaign was produced by Grey UK and is built on the tagline ‘labels are powerful – what does yours say?’ Route 66, an iconic global label itself, provided a unique way to amplify the theme of labelling and explore the versatility of the product range. Filmed in just 10 days, across 10 locations and covering 3,000 miles, the 19-strong team identified, interviewed and observed 12 people living and working along Route 66. School teachers, pupils, cowboys, and even exotic dancers discussed the meaning behind the label of Route 66 and how they would label themselves.



The campaign, directed by British Director and infamous road-tripper James Gooding, will first be aired as a 30 second TV ad during ITV’s Coronation Street on Monday 22nd August and will run on primetime TV slots for four weeks. Complementary print ads will appear in the Daily Telegraph, Telegraph Magazine, Sunday Times Magazine, Daily Mail Weekend and BBC Gardeners World between August and October, in order to reach the product’s target audiences such as gardeners, home improvement enthusiasts and hobbyists.


Online advertising will be focused on targeted networks such as Specific Media, along with Facebook and Youtube (live from 22/8/11) social media executions supported by the campaign website. Subsequent POS activity will be rolled out in national retail stores such as Staples, Ryman and Maplin.


Unlocking the success of madvertise, one of Europe’s fastest growing mobile ad networks

by on August 24, 2011 in Uncategorized

“A surefire way to win customer loyalty for brands”

In just two years, Berlin-based mobile ad network madvertise has grown from an exciting new German start-up to a thriving international operation, with offices across Europe - including London’s trendy Tech Hub.

The company’s success highlights the emerging trend among app developers to market their apps as a surefire way to win customer loyalty for their brands. 

Christian Henschel, Director of Partner Development at madvertise, describes the mission of madvertise as “building a bridge” between advertisers and publishers and helping publishers to monetise their mobile apps and mobile websites. 

“Mobile advertising is a rapidly growing market and we are taking advantage of the opportunities available in Europe – especially in the area of promoting apps. We are in a good position at the moment because madvertise has the knowledge and expertise to help app developers make their app public and to help them market their apps successfully,” explains Christian.


Episys to host 7th annual Global Convention

by on August 16, 2011 in Uncategorized

Episys to host 7th annual Global Convention : Marketing Clout
Derek Buchanan, Chief Executive Officer at Episys, (pictured) said, “Attendance at this year’s convention will [more…]

Spreadshirt / Small business, entrepreneurs and individuals are finding innovative ways of spreading their message and extending their marketing spend

by on August 15, 2011 in Uncategorized

Helping Small Businesses Widen Their Marketing Scope
Spreadshirt the leading multi-channel clothing commerce platform announces its latest small business shop partners. In challenging market [more…]

by on August 14, 2011 in Uncategorized

Catherine Thurtle has caught the ad:tech fever! / ad:tech London 2011 / Register now [more…]

UK Marketers : Want much better ( pat on the back) sales figures for your company?

by on August 14, 2011 in Uncategorized


Want much better ( pat on the back) sales figures for your company?

First - check one of the four special issues theMarketingblog created for ad:tech London 2012
Common [more…]

"24% of all consumers are making in-store comparisons on their smartphones"

by on August 12, 2011 in Uncategorized

Simon Morgan is Google UK head of mobile advertising and will be speaking at the ad:tech London conference
“24% of all consumers are making in-store [more…]