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How to increase the effectiveness of email marketing / MediaCo at TFM&A

by on February 20, 2012 in Apps, Apps & Software, Ecommerce, Email Marketing, Events, FaceBook, Gadgets, iPhone, LinkedIn, Marketing, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Search Marketing, Special Issue, Twitter, Websites

MediaCo is inviting attendees to optimise the time they spend at TFM&A 2012 by focusing on the business benefits of strategic internet marketing including:


Key fashion and beauty bloggers encourage pre-campaign buzz for the Bourjois Boutique

by on February 15, 2012 in Events, Events & Awards, Marketing, News you can use, Rock 'n Roll, TV

The Bourjois Boutique, co-developed by MEC and MCBX, includes first ever pop-up store, TV, social media and experiential activity


Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012 in Advertising, Marketing, News you can use, Tech

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]

Key trends in Experiential Marketing that affects consumer behaviour | Buzz Blog from Hot Cow

by on October 18, 2011 in Uncategorized

 Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings [more…]

by on September 26, 2011 in Uncategorized

Protravel Auction Rewards unveils Christmas themed prizes for the festive season : Marketing Clout [more…]

A punch in the stomach – and other ‘creative’ #customerloyalty schemes – 9th annual Loyalty World in November in London.

by on September 15, 2011 in Uncategorized

AlleyCat Comics in Chicago has an unorthodox approach to rewarding customer loyalty: Shoppers that hit 50 purchases get to punch a store employee in the [more…]

New : A Groupon for SMEs.. /

by on September 2, 2011 in Uncategorized

There’s no question - it’s a tough time for small businesses 
“We’re going to celebrate our launch next week with some exclusive [more…]