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Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London

by on August 13, 2012 in Apps & Software, Ecommerce, Email Marketing, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Retail News, Twitter, Websites

Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn't know they wanted.

Attend for free by registering now.

There is one device that spans the full breadth of options open to multi-channel brand marketers, the mobile. It has swiftly become one of the most pervasive consumer technologies ever and presents great opportunities for brands to attract; engage and retain customers.

Mobile devices are highly personal, always-on and consumers are happy to keep them to hand 24/7. However, what’s really interesting for brands and marketers is the measurability and insight into the customer base that the mobile channel provides.

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“There are some challenges that literally push you very close to the edge. You keep on going until you beat them because you cannot let anyone down” BENU / Guerilla Communications

by on August 10, 2012 in Latest News, Lead story, Northern England, Retail, Retail News

Guerilla undertakes international pharmacy rebrand

Madeleine Griffith of  Guerilla Communications writes  ..  There are some challenges that literally push you very close to the edge. You keep on going until you beat them because you cannot let anyone down. Described by some onlookers as euro-mission impossible this is the story of Guerilla’s biggest ever challenge, a battle that lasted a year and one that took us all over Europe in search of the solution.

In June 2010 the call came in from the PHOENIX Group headquarters based in Mannheim, Germany, “We would like you to pitch for a pan-European branding project.  When can you visit us and present your credentials?” The PHEONIX Group, as it transpired, is one of Europe’s largest pharmaceutical wholesaler and retailers with a turnover of €21 billion. The group supplies 70,000 pharmacies, doctors and hospitals in 22 European countries. [more…]

ad:tech London / “Get elbow deep in the latest technology for your business”

by on August 6, 2012 in Apps, Apps & Software, Events, Events & Awards, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Pinterest, Tech, Twitter, Websites

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3Desk / “There is a continual battle between building a site to be found, or to look good when people arrive”

by on July 30, 2012 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Retail News, Twitter

Tom Savage writes ...Building a small business or freelance website - the SEO vs Design challenge

Most freelancers and small businesses use a website as a key marketing tool and spend a lot of time developing a website that promotes them effectively. Yet there is a continual battle between building a site to be found, or to look good when people arrive. Often the two are not complimentary and a trade-off must be made. [more…]

What have Richard Longhurst, Alison Lancaster, Priya Prakash, Sean Duffy, Martin Gill and Richard Evans got in common?

by on July 29, 2012 in Ecommerce, Email Marketing, Events, Events & Awards, Lead story, London & South East, QR Codes, Retail, Retail News

They are all speakers at Internet Retailing 2012

KEYNOTE SESSION
Alison Lancaster

Kiddicare

Alison Lancaster
Alison is CMO of Kiddicare.com (UK’s most awarded baby website), and Marketing Director of Wm Morrison Supermarkets plc non food .com business. 

 

A passionate customer experience and digital marketer, she has over 25 years brand marketing, CRM, database and multi channel retailing experience.

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Another gaffe : Confusion at Lord’s. Appears archery fans, including Mike Atherton mistakenly thought tickets for sale on the day

by on July 27, 2012 in Blunders, Lead story, Retail News

Billed as the first London-based event of these Olympics, the ranking round is traditionally held on the day of the opening ceremony and is used to seed male and female archers for the knockout rounds, which begin tomorrow. The event was listed as ‘unticketed’, meaning that it was not open to the public.

However, by the time the competition began at 9am, dozens of spectators had arrived at the cricket ground in north-west London in the hope of entry. The confusion appears to have sprung from a lack of clarity in pre-event literature, as well as wrong information distributed by a number of websites not affiliated to the Olympics. Read all about it here

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Cybertill – The good news for retailers is that search engine marketing is no longer a ‘dark art’ : Ian Tomlinson

by on July 27, 2012 in Apps & Software, Ecommerce, Gadgets, Lead story, Mobile, Retail, Retail News, Search Marketing, Tech, Websites

Cybertill has released the latest iteration of its ecommerce solution which enables businesses to operate as part of a seamless multi-channel operation or as a stand-alone ecommerce business, and like all Cybertill software it is web-based, meaning it can be managed from any location.

Cybertill’s latest ecommerce incarnation allows retailers to improve their website through a wide array of search engine optimisation tools as well as being able to promote and manage their site across social media websites. Cybertill is also offering a search engine marketing (SEM) consultancy to coincide with the new platform.

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Golley Slater London becomes player in first ever combination of World’s Leading Indie Ad Agency Networks

by on July 26, 2012 in Advertising, Latest News, Media, News you can use, Nuggets

Golley Slater London, (www.golleyslaterlondon.co.uk), which represents the ICOM ad agency network in the UK, is now a member of the world ’s biggest and broadest independent advertising and marketing communications network, called ICOM+IN, as two leading global indie networks join forces to form a stronger international resource for clients.

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What makes a successful video? Is there a science to it or is it just luck?

by on July 23, 2012 in Lead story, Online Video, Retail News, Videos

A Look at Ten Successful Viral Videos

The whole "viral advertising" thing has been around for a while. The term itself has been misused and abused ("let's do a viral video!") and a clear definition has never truly been established. But, no matter. We're going to take a look at ten videos that have, according to adRant's guest writer, Tom Norman, achieved viral notoriety. Take away, Tom.

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