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Marketing Week Live preview the Online Marketing Show (video)

by on June 26, 2012 in Events, Events & Awards, Marketing, Nuggets, Online Advertising, Videos

Marketing Week Live preview the Online Marketing Show, talk of the success of their VideoNews campaign and interview Peter Middleton of OnlineTVGroup.

Watch the video

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SAYU present to top advertisers at Google UK HQ

by on June 22, 2012 in Apps & Software, Gadgets, Mobile, Mobile/Tablet, Nuggets, Retail News, Small Business, Startups, Uncategorized

As Google continues to mobilise the UK web market with its GetMo initiative, it recently called upon Sayu Limited to present to some of its top advertising partners in London.

GetMo was launched to educate and promote the importance of making websites mobile friendly and Sayu were asked to speak at one of a series of events held at the Google UK HQ in Soho. [more…]

“Architecture lends itself beautifully to the tablet browsing experience” / Anna Winston, BD Head of Digital

by on June 18, 2012 in Apps & Software, Gadgets, Latest News, Lead story, Mobile, Tech

A trio of web-apps has been recently launched by the publisher UBM Built Environment. The apps add a unique offering to the audiences of Building, Building Design and Property Week – UBM Built Environment’s three leading media brands.

The apps provide a perfect mix of breaking news and daily insight designed to suit the architecture, construction and property professionals. [more…]

Viral Seeding – blogger outreach / Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage (video)

by on June 17, 2012 in Lead story, London & South East, Online Video, Retail, Retail News, Rock 'n Roll, Twitter, Videos

Figleaves created a video with model Candice Bucher to show off their new Just Peachy Trellis campaign.

Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.

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Fashion accessories – Bling loses its shine to ‘Lingerie’

by on June 16, 2012 in Lead story, Research, Retail News

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight.

Meanwhile searches for ‘Lingerie’ dominated and maintained the lead.

According to Greenlight’s report ‘Fashion – Issue 13’, which profiles UK consumer online search behaviour, there were 3.4 million searches made online for womenswear, menswear and fashion accessories in April. [more…]

Massive relaunch is integral to Johnston Press’ new strategy

by on June 14, 2012 in Media, Nuggets

Johnston Press has completed the first phase of relaunching its paid-for titles with 22 newspapers unveiling their new designs during the week ending June 1.

Five titles moved from a daily format to weekly publication; nine moved from broadsheet to compact format; three free weekly newspapers relaunched as paid-for titles, and six others relaunched with the new designs. [more…]

“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Marketing, Metrics, Mobile Marketing, Nuggets, Pinterest, Research, Retail News, Social Media, Twitter

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]

MBA cleans up personal injury’s act with Spencers Solicitors

by on May 28, 2012 in Marketing, Nuggets, Retail News

Today, leading integrated communications agency MBA launches Spencers Solicitors into new channels with a new disruptive digital ad campaign. MBA has developed a creative platform that highlights the unethical practice of insurance companies selling injuries to the highest bidder through digital ambient ads and a linked microsite (www.injuryauction.co.uk).

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75% of companies say they plan to adopt mobile within the next year /StrongMail

by on May 23, 2012 in Mobile Marketing, Mobile/Tablet, News you can use

StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.”

The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programmes; however, lack of resources and strategy were also identified as the key challenges holding businesses back from embracing mobile marketing. Conducted in April 2012, more than 800 business leaders participated in the global survey.

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So the question is: Are you using the right social sharing widget? by Harvey Sarjant, RadiumOne

by on May 18, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Marketing, Metrics, Mobile Marketing, Nuggets, Pinterest, Retail News, Social Media, Twitter

Harvey Sarjant, Director of Business Development Europe, RadiumOne sent theMarketingblog this comment.

It’s very rare to visit any website today and not be met with an array of social widgets. These can be anything from a simple button or box linking to a Facebook or Twitter page or something which enables site visitors to comment, tweet, like, share and bookmark across a wide variety of social media platforms.

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