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A serious PR problem : “KFC Stop Trashing My Home”

by on May 23, 2012 in Advertising, Latest News, Lead story, PR, Retail, Retail News

Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.

“We're here today to expose KFC's secret recipe. KFC customers worldwide will be horrified to learn that the fast food giant is using rainforests to make its packaging.

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The best of the new websites : McDonald’s, Bathroom Envy, Moneymaxim, Freedom Cigarettes,

by on May 22, 2012 in Nuggets, Retail News, Websites

A County Durham based online bathroom retailer Bathroom Envy has recently launched a new look website as part of the company’s plan for growth in 2012.

Newton Aycliffe based Bathroom Envy (http://www.bathroom-envy.com/) is an established home improvement business that has been selling a range of showers and bathroom supplies since 2007. [more…]

What happens when big companies get social media wrong?

by on April 23, 2012 in Blunders, Lead story, Retail

KFC are the latest in a long line of big global brands that have received criticism for inappropriate use of social media advertising.

Whilst the people of Thailand waited nervously at home to hear whether a mega tsunami on the scale of December 2004 was to strike the fast food giant thought it was appropriate to advertise their products on Facebook as something to watch the news unfold at home with.

Laura Clarke is a blogger with a keen interest in all things social media currently working on behalf of Sentiment Metrics – a company that specialises in social media analytics. [more…]

Great to see an outdoor company, media and creative agency working together to innovate

by on March 11, 2012 in Advertising, Media, Nuggets, Videos

OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s. [more…]