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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

by on January 17, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Search Marketing

This new donation experience can be seen here: https://donate.battersea.org.uk/

Battersea has doubled its income through online donations after digital product studio Addition - part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.

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January 3, 2019

Call Will Corry 01784 434 412

will@themarketingblog.co.uk

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Microsoft Dynamics 365 Benefits For Business

Microsoft Dynamics 365 Benefits For Business

by on November 23, 2018 in CRM, Latest News, Lead Article, News you can use, Nuggets, Tech

This cloud-based umbrella solution boasts a variety of ERP and CRM apps, is being considered to be the future of enterprise software and claims to offer businesses significant benefits. So, what is so unique about it?

Microsoft is a major player in the business software market and currently commands a significant portion of the market considering that it has a suite of Dynamic apps that have been around for close to 25 years now.

With Dynamics 365, Microsoft is looking to change the game by rolling all the different functions a business could need into a single solution while freeing up the organization from the heavy burden of running and maintaining infrastructure by housing everything in the cloud.

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A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018 in Digital Marketing, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018 in Digital Marketing, Lead Article, News you can use, Nuggets, Online Advertising, Research, Retail News

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

10 ways to grow your business through webinars

10 ways to grow your business through webinars

by on September 11, 2018 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

Are you looking for ways to improve your business at the highest possible speed? Why not make webinars a part of your marketing strategy? These have the power and the capability, acting as the fuel to your successful business!

Many do not know what power is waiting to be found in the form of these webinars.  May it be B2B, or solution sales at scale, you will be surprised to know that these play a crucial role in it all!

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How marketing strategies are influenced by digital tech

How marketing strategies are influenced by digital tech

by on September 5, 2018 in Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

Most areas of business have in some way been influenced by digital tech and marketing is no different.

While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.

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5 ways to increase your website traffic … exclusive

5 ways to increase your website traffic … exclusive

by on August 31, 2018 in Business, Digital Marketing, Latest News, Lead Article, Mobile, News you can use, Nuggets, Startups, Tech, Websites

If you are a business person or a marketer, one of the greatest achievement you can have in your website is a constant flow of traffic. When you are getting many views and hits, chances are, you are increasing your customer reach.

The challenge always comes in knowing how to get the traffic you desire, and how to keep the customers in your site. Some of the top five ways to increase your website traffic include:

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How to market your business online

How to market your business online

by on May 25, 2018 in Business, Latest News, Lead Article, Lead story, Small Business, Startups

women shopping on phone market your business onlineNowadays, businesses are going online to take advantage of the ever-growing internet users, who make a good customer base.

Almost over 80% of the world’s population has access to the internet, which means they consume online content on a daily basis.

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