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STV has confirmed the appointment of Michael McTernan as Director of Digital Products

by on June 12, 2012 in Movers & Groovers, Nuggets, Retail News

STV, Scotland's leading digital media company, has confirmed the appointment of Michael McTernan in the newly created position of Director of Digital Products, reporting to Alistair Brown, Chief Technology & Platforms Officer. [more…]

Developing a mobile strategy – the problem is knowing what you should do / Mobile Marketing Live

by on June 6, 2012 in Lead story, Mobile/Tablet, Retail, Retail News

Tracking the development of mobile as a marketing and retail channel, David Murphy says that brands have realised they must go beyond apps to develop a mobile strategy

The versatility of mobile as a marketing tool is one of its biggest assets. Arguably, also, one of its biggest problems – for a new brand coming to the mobile channel new, there's so much you can do that the problem is knowing what you should do.

David Murphy is the editor of Mobile Marketing Magazine

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Who else wants to know about social media habits, LinkedIn, Apple’s CEO, Google+, ‘Promoted Posts’?

by on May 30, 2012 in Business, Email Marketing, Lead story, News you can use, Retail News, Social Media, Tech

 

Women Are Bigger Fans of Social Media than Men, Survey Says

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How companies can succeed in a tough economy by adapting to the latest social media and mobile innovations and tools

by on May 30, 2012 in Apps, Apps & Software, Events, Events & Awards, FaceBook, Gamification, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, Social Media, Special Issue, Twitter

12th June 2012 | Cavendish Conference Centre | London

The aim of Social Media Influence 2012, now in its seventh year, is simple: to demonstrate how companies can succeed in a tough economy by adapting to the latest social media and mobile innovations and tools. The organisers will assemble the innovators, the builders, the ones who took a chance and hear from them their inspiring stories about how companies and organisations can transform themselves into more efficient, social innovators themselves.   http://socialmediainfluence.com/conference2012/

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75% of companies say they plan to adopt mobile within the next year /StrongMail

by on May 23, 2012 in Mobile Marketing, Mobile/Tablet, News you can use

StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.”

The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programmes; however, lack of resources and strategy were also identified as the key challenges holding businesses back from embracing mobile marketing. Conducted in April 2012, more than 800 business leaders participated in the global survey.

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A news story on UK marketing budgets being slashed

by on May 22, 2012 in Lead story, Marketing, Retail News, Videos

A recent Bellwether survey has found that business confidence among UK marketing executives has slumped to its lowest level in three years, with just 20 per cent of firms predicting a marketing budget increase in 2012.

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“I’ve been using sendible for quite sometime now – its features are great”/Will Corry

by on May 22, 2012 in Apps, FaceBook, featured item, Google, iPhone, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Retail News, Social Media, Twitter, Videos

Sendible (http://sendible.com) is a social media management platform for businesses.

It lets you engage with customers across the social web, track results and monitor what people are saying about you at any time. Sendible supports multiple social channels as well as SMS and Email. I can heartily recommend it - because I have been using it successfully for over three months now. Will Corry, theMarketingblog

Watch the video

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Research News : insight engineers will set up and collect (for free) quick opinion poll-style questions

by on May 22, 2012 in featured item, Lead story, Research, Retail News

Jeff Deighton writes in his new website / blog ...

There’s an old English proverb that starts For want of a nail, the shoe was lost…” that illustrates the larger consequences of not taking care of the small things.

To help our clients and prospects take care of at least some of the small things, we’ve set up and collected (for free) quick opinion poll-style questions, which we call ‘Test & Vote’. [more…]

Hub Digital Networks launches as UK’s only DOOH sales house and consultancy

by on May 17, 2012 in Advertising, featured item, Lead story, Online Advertising, Online Video, Retail News, Videos

Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business.

It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen, and account and data planner Ian Robinson who was previously board director and Chief Intelligence Officer at Tullo Marshall Warren.  Hub Digital Networks will be the only one-stop shop of DOOH expertise, with a focus on supporting small and medium sized networks. 

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International awards for airline alliances

by on May 15, 2012 in Marketing

oneworld® alliance members swept the board in a survey to find the best airline loyalty schemes - taking every single top award. American Airlines' AAdvantage® was judged to be the best rewards programme offered by any airline in the Americas, and also the region's best for outstanding benefit. British Airways took the equivalent top two awards for airlines based in Europe or Africa, with Cathay Pacific completing the oneworld clean sweep by gaining both accolades for carriers from the Middle East, Asia or Oceania. [more…]