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Facebook; the network with a higher population than that of the EU, to feature at eCommerce Expo as a leading keynote

by on September 26, 2011 in Uncategorized


Just announced: Facebook; the network with a higher population than that of the European Union, to feature at eCommerce Expo as a leading keynote

Tuesday 11th – Wednesday 12th October, Olympia 2, London

Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way.  With more than 750 million active users, Facebook’s population exceeds that of the European Union*, making  the Facebook platform increasingly attractive as an enterprising marketplace.

With the recent launch of Facebook for Business, we can see this agenda-setting outlet positioning F-commerce as a player in the online retail market. With an exclusive keynote on the ‘Social Design, Social Commerce’, the session at eCommerce Expo will give  businesses an in depth consideration of the tools and techniques needed to capitalise on Facebook’s success and propel their brand into the digital age. And that’s not the only content at eCommerce Expo that will be driving the industry forward. Following the exciting launch of Google Wallet on Wednesday 21st September, Nic Cumisky, Senior Industry Manager from Google Mobile, will be giving a must-attend keynote, alongside others including PayPal and eBay. Plus, the show will host product launches from leading ecommerce service providers including ;Commidea, part of the Point Group and the UK’s leading managed service payment provider, who will be launching Vanguard, their revolutionary tailored ecommerce payment solution; PeopleVox, launching their Warehouse systems technology which aims change the fulfilment industry as we know it; and Magento, launching their full ecommerce website system, Enterprise 1.11. eCommerce Expo 2011 won’t just host the discussion of the future of online business, it will host the creation of it.


by on September 26, 2011 in Uncategorized

Kentico Sets a New Standard for Customer Experience Management : Marketing News from Marketing Clout [more…]

Meltwater Buzz Report : Questions that Bartz’s firing raise

by on September 14, 2011 in Uncategorized

The latest Buzz Report from Meltwater Buzz demonstrates the questions that Bartz’s firing raise. Yahoo has struggled in the face of competition from [more…]

All about the Games for Brands conference, launching in London on October 27th

by on September 13, 2011 in Uncategorized

 Games for Brands Limited announce the speaker line-up for the inaugural Games for Brands conference, launching in London on October 27th
Next month creative [more…]

Inside Walmart’s Super Social Shopping Agenda, Or Keeping Up With The Digital Joneses | Fast Company

by on September 8, 2011 in Uncategorized

Don’t know what to get your co-worker this Christmas?

If all goes well at @WalmartLabs, Walmart may be able to suggest exactly what you and [more…]

New : A Groupon for SMEs.. /

by on September 2, 2011 in Uncategorized

There’s no question - it’s a tough time for small businesses 
“We’re going to celebrate our launch next week with some exclusive [more…]

by on August 30, 2011 in Uncategorized

New Kentico Beta Release Brings an Integrated Customer Experience Management Solution : Marketing Clout [more…]

BROTHER UK / Following the ultimate road trip along Route 66

by on August 25, 2011 in Uncategorized


Global print technology specialist Brother UK will next week launch a major UK-wide consumer marketing campaign. The campaign, an investment of £1.5m, follows the ‘ultimate road-test’ of Brother’s P-touch labelling machines on a 10 day road-trip along the length of America’s Route 66.


The campaign was produced by Grey UK and is built on the tagline ‘labels are powerful – what does yours say?’ Route 66, an iconic global label itself, provided a unique way to amplify the theme of labelling and explore the versatility of the product range. Filmed in just 10 days, across 10 locations and covering 3,000 miles, the 19-strong team identified, interviewed and observed 12 people living and working along Route 66. School teachers, pupils, cowboys, and even exotic dancers discussed the meaning behind the label of Route 66 and how they would label themselves.



The campaign, directed by British Director and infamous road-tripper James Gooding, will first be aired as a 30 second TV ad during ITV’s Coronation Street on Monday 22nd August and will run on primetime TV slots for four weeks. Complementary print ads will appear in the Daily Telegraph, Telegraph Magazine, Sunday Times Magazine, Daily Mail Weekend and BBC Gardeners World between August and October, in order to reach the product’s target audiences such as gardeners, home improvement enthusiasts and hobbyists.


Online advertising will be focused on targeted networks such as Specific Media, along with Facebook and Youtube (live from 22/8/11) social media executions supported by the campaign website. Subsequent POS activity will be rolled out in national retail stores such as Staples, Ryman and Maplin.


QUICK POWERFUL research at a fraction of the normal cost / Vox Pops International : Marketing Clout

by on August 18, 2011 in Uncategorized

Marketing News: Annie tells you how to get QUICK, POWERFUL research at a fraction of the normal cost / Vox Pops International