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SEO Next – ambitious goal of breaking the £6m turnover mark by 2014

by on February 28, 2012 in Search Marketing, Small Business, Startups

SEO Next – the independent search engine optimisation company – has broken through a key financial barrier, less than three years after it was launched.

For more information about SEO Next, visit: www.seonext.co.uk / @SeoNext

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Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012 in Digital Marketing, Lead story, Research, Social Media, Tech

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted

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Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012 in Advertising, Digital Marketing, Mobile/Tablet, Nuggets, Retail

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

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UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012 in Apps, Apps & Software, Ecommerce, Email Marketing, FaceBook, Gadgets, iPhone, LinkedIn, Metrics, Mobile, Research, Social Media, Websites

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.

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“At least Dick Turpin wore a mask. #avis daylight ******* robbery”

by on February 18, 2012 in Marketing, News you can use, PR

Dick Turpin wore a mask

Teach me not to check the hire car. £360 for small scratch. Steaming.  At least Dick Turpin wore a mask. #avis daylight ******* robbery [more…]

Pitney Bowes Research / “Why Some Customers are Just Not That Into You”

by on February 16, 2012 in London & South East, Research

British businesses risk alienating almost 90% of customers through poor communicationsResearch* conducted by Pitney Bowes has revealed that consumers are becoming increasingly jaded as a result of excessive contact from businesses, especially via email. [more…]

New launch for ‘Channel Merchandise’ at TFM&A

by on February 15, 2012 in Events, Events & Awards, Gadgets, Nuggets, Special Issue

A new branded merchandise solution for Channel Marketing companies and Vendors is being launched at the TFM&A Show.

Channel Merchandise will be exhibiting for the first time at the TFM&A show on 28th and 29th February 2012 in Earls Court

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Why is there no tech startup ecosystem in Manchester?

by on February 14, 2012 in Nuggets, Regional, Small Business, Startups

 Martin Bryant reports... The short version: There's a Manchester Startups Facebook group, and please let me know about startups to add to the list in this post, and ideas of next steps, in the comments. Now here's the long version... [more…]

James Caan Chooses Yorkshire Agency To Boost The Regions Economy

by on October 30, 2011 in Latest News, Uncategorized

James Caan Chooses Yorkshire Agency To Boost The Regions Economy : Marketing News from Marketing Clout
For more information on Websquare please visit: www.websquare.co.uk
Ex-Dragon’s Den [more…]

Key trends in Experiential Marketing that affects consumer behaviour | Buzz Blog from Hot Cow

by on October 18, 2011 in Uncategorized

via hotcow.co.uk
 Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings [more…]