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Promoting your business – where to start

by on July 6, 2015 in featured item, Lead Article, News you can use

Where you run a small or large business, promoting and marketing your company is an integral part of its success.

Promoting your business is the best way to expand your client base and it also can also provide new opportunities to explore.

There are many ways to promote your business, each varying in costs and time. Consequently, some business may choose to specifically promote them in one format, but to achieve maximum coverage and reach you should combine a few different methods.

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5 ‘strong’ headline ingredients. Use as many of them as possible in your next headline and watch your results improve

by on March 30, 2015 in Latest News, Lead Article, News you can use, Nuggets

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

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5 ‘result’ pointers on how to write better headlines – Infographic

by on March 19, 2015 in Advertising, Lead Article, Nuggets, Retail, Retail News

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use  as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

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Attracting attention with an on-pack promotion / Dawn Dean, Protravel

by on September 30, 2014 in Events & Awards, Latest News, Lead Article, Retail, Retail News

How brands can differentiate themselves from the competition without lowering prices

By Dawn Dean, senior account manager at Protravel

How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.

‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it  .www.protraveluk.co.uk

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Retailer-independent Shopitize facilitates truly personalised relationships between brands and consumers

by on September 26, 2012 in FaceBook, Google, LinkedIn, Metrics, Mobile Marketing

Shopitize members use their smartphones to snap photos of paper shopping receipts and then upload these to the Shopitize website, to benefit from loyalty points, discounts and personalised offers from their favourite brands

http://shopitize.com/

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Red Sky partners with Lisa Stickley London for exclusive Waitrose instore promotion

by on August 16, 2012 in Lead story, Marketing, Retail, Retail News

Red Sky, the crisp brand, has partnered with Lisa Stickley London to design a bespoke watering can for an instore promotion exclusive to Waitrose stores throughout the UK.

The promotional activity will run for one month from 15 August 2012, highlighted by instore POS, print support in Waitrose Weekend Magazine and further coverage at www.waitrose.com.

INITIALS Marketing is responsible for developing and leading the campaign and facilitating the partnership between Lisa Stickley London and Red Sky.

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