Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouraging people to tour the region with its ‘Great North Wales Borderlands Adventure Trail’ promotion launched this week.
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The leaders of eight of the world's richest countries are coming to Northern Ireland for their annual summit next year. The news was confirmed by Prime Minister David Cameron after he arrived in Northern Ireland on Tuesday morning.
Tourism Australia is launching the next phase of the global campaign There’s nothing like Australia in the UK on Monday 17 September. The campaign will launch in partnership with Qantas and will include a 30 second TV advert supported by online, mobile and print elements. The campaign spend is over £1m. [more…]
The new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng Ad Agency of the Year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.
Social media – marketing sideline or sales resource?
2012 is Northern Ireland’s year "to shine and emerge as an international must-see tourism destination", according to Susie McCullough, Director of Marketing and Events of the Northern Ireland Tourist Board.
Speaking at a NITB briefing event to update on its ‘ni2012: Our Time Our Place’ campaign, Ms McCullough urged everyone to play their part in making this a year to remember for Northern Ireland.
The Introduction
Anyone seeking to diversify their investment portfolio needs to take a look at other options. Investing money in properties, vehicles, and other valuable [more…]
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.