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Search Results for: brand reputation

Video : What could have happened if Ballantine’s history had taken an alternative route through the years

Ballantine’s, the world’s No. 2 Scotch whisky and part of the Chivas Brothers family of brands, today releases a humorous film portraying what could have happened if Ballantine’s had taken an alternative and unexpected path through its near 200 year […]

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories. Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Barclaycard to acquire payment and loyalty specialist The Logic Group

The Logic Group @TheLogicGroup announces today (Monday 8th September 2014) that it is to be acquired by Barclaycard. This includes The Logic Group’s UK and Spanish businesses, laying the foundations for a global omni-channel, managed payments service and customer loyalty

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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading. Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed

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“How to trigger engagement in smarter and context specific ways via mobile” / Brainstorm

Donald Stuart, CEO of Brainstorm ( @Brainstorm_MS ) is the latest CEO to feature on our special six questions platform. 1. Tell me more about your success with your Spider innovation. Why have you taken the high ground with this technology?

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‘Next time label it’ / Brother UK is set to launch its biggest ever marketing campaign

The £2m multi-channel campaign will include advertising across TV, radio, and digital platforms including video-on-demand, alongside channel partner engagement, PR and social media. It introduces the strapline ‘Next time label it’, and illustrates a series of comical mishaps which happen

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Movers & Groovers : Patricia Parra joins Shazam as Chief Marketing Officer

Shazam® today announced that Patricia Parra has joined the company as its Chief Marketing Officer and will report to the CEO, Rich Riley. Related Posts Vladimir Yevtushenkov: Career Path of the Founder of AFK Sistema JSFC, Investor, and Philanthropist (Yevtushenkov Vladimir

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Movers and Groovers : Are you passionate about brewing and unique full flavoured beer?

It’s very seldom we feature new position opportunities in theMarketingblog. This one, which we spotted in H&C News was very different. We thought we would spotlight it, spread the message through social media @HandCNews and measure the response. It will be

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Love Your Local Market Fortnight: Celebrating evolving consumption practices

Lucy Hoang, Senior Research Executive, @NorthstarHub Northstar Research Partners This article explores the increasing appeal to consumers of goods that are marketed as ‘home-made’, ‘local’ or ‘independent’ As local markets take the limelight (for a fortnight at least), a shadow

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