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All about Watson Phillips Norman, Focus Point Films, MARS\Y&R and Hiscox / theMarketingblog

by on May 25, 2012 in Entertainment, Nuggets

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television

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Marketing news – Emerald Isle / Iain Lovatt, Darragh Fanning, Celtech, Titanic Belfast centre, Lauren Fisher, Simply Zesty

by on May 25, 2012 in Ireland, Lead story, Retail News

Ireland

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Majority of IT Security believe Big Data should be a strategic focus / Varonis

by on May 24, 2012 in Metrics, Nuggets, Research

More than two thirds of IT people think Big Data should be a strategic priority according to research conducted by Varonis, the leading provider of comprehensive data governance software.

More than half expect Big Data to be a strategic initiative over the next five years, but fewer than half of the respondents felt there was a clear definition of Big Data, even fewer felt they had adequate knowledge of Big Data products.

To download the full Big Data Research report, visit http://hub.varonis.com/big-data-survey-results/

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From love to bingo using 873 images displayed in quick succession over a one minute period

by on May 24, 2012 in Lead story, Retail News, Videos

.. To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period.

Gathering the right images and creating the ad took AlmapBBDO six months to complete.

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A serious PR problem : “KFC Stop Trashing My Home”

by on May 23, 2012 in Advertising, Latest News, Lead story, PR, Retail, Retail News

Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.

“We're here today to expose KFC's secret recipe. KFC customers worldwide will be horrified to learn that the fast food giant is using rainforests to make its packaging.

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Howzat! – Lessons in sport equal lessons in business / Jeff Deighton

by on May 23, 2012 in featured item, Lead story, Research

Jeff Deighton of insight engineers writes ...

As some of you know, I spent a lot of my spare time over the last few months doing the English Cricket Board Level 2 coaching certificate and with the test series against the West Indies under way (1:0 after Lords), I found myself musing on the foundations for success in team sport and business.

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Big:Group announces stake in Tiger Pistol

by on May 22, 2012 in Marketing, Media, Nuggets

Nick Scott, CEO of creative digital design and marketing agency big:group, has announced an equity interest in Australia headquartered social media and marketing company Tiger Pistol Pty Ltd.

Nigel Egerton-King, COO at big:group, has joined the Tiger Pistol Board as a non-executive Director.

For further information, visit: www.biggroup.co.uk

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Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth

by on May 21, 2012 in Best advertising story, Lead story, Marketing, Retail News

CPA model outperforms market retail growth as Rakuten LinkShare reveals strong global network growth figures in the UK, the US, Canada and Japan

Rakuten LinkShare announced that its UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth predictions from Forrester Research, Inc, which forecast annual growth for 2012 of 11%1. [more…]

The most effective venue for brand engagements and experiential marketing activity

by on May 21, 2012 in Best advertising story, Lead story, Marketing, Media, Research, Retail, Retail News

The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective venue for brand engagements and experiential marketing activity.

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Poor service for vegetarians and vegans is putting a whopping £1.8billion worth of catering business at risk

by on May 21, 2012 in Events, Events & Awards, Marketing, Media, Nuggets

Launching National Vegetarian Week (21-27 May 2012), the Vegetarian Society revealed today that poor service for vegetarians and vegans is putting a whopping £1.8billion worth of catering business at risk1. 

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