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EasyInsites / ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television

by on April 12, 2012 in Lead story, Media, Research, TV

EasyInsites, online research and custom panel specialists, today announced that ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television.

The “Viewback” panel will now source from and represent viewers of the various ITV daytime programmes, including not only Daybreak and Lorraine but also Loose Women and This Morning.


Who else wants to to make digital easier, better & faster? / Gary Bembridge

by on April 11, 2012 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Marketing, Metrics, Mobile Marketing, Pinterest, Retail News, Social Media, Twitter

Gary Bembridge writes ... I believe there is a very simple - but validated approach - for you as you consider the role of digital to build your brand or company. I use, and recommend, a straightforward way of thinking based on simple consumer habits and needs.

It tries to ensure you are always putting the consumer/ customer first. Of course, this should always be the basis of marketing initiatives - but we can be distracted.. [more…]

Who makes Murdoch look like a socialist?

by on April 10, 2012 in Lead story, Marketing, News you can use, Research, Retail News

Who are the most ruthless capitalists in the western world? Whose monopolistic practices make Walmart look like a corner shop and Rupert Murdoch a socialist? You won't guess the answer in a month of Sundays. [more…]

“The Rise of E-reading” / The average e-book reader read 24 books in the past 12 months

by on April 9, 2012 in Apps & Software, Mobile/Tablet, Nuggets, Research, Retail News

E-reader and tablet owners read more books — print and digital — than people who don’t own those devices.


Very pinteresting and why one website kills Facebook’s future

by on April 5, 2012 in FaceBook, Latest News, Mobile/Tablet, Pinterest, Research, Retail News, Rock 'n Roll, Small Business, Social Media, Startups

Dan Newman writes ...Can you guess which independent website reached 10 million monthly visitors the fastest ever? No, not Facebook in its infancy, but a new social photo-sharing site called Pinterest. And it represents exactly why I believe investors should avoid the coming Facebook IPO.

Check our Pinterest page [more…]

Consumers feel positive towards major banks and building societies but… / Creston Unlimited

by on April 4, 2012 in Business, featured item, Latest News, Lead story, PR, Research

Research carried out by branding consultancy Creston Unlimited has identified that, despite the financial meltdown, consumers feel positive towards major consumer-facing financial organisations (banks and building societies), scoring them above average compared to all brands for providing them with Confidence (10% above average – a higher Confidence score than for any market sector). 


Brands risk losing customers as result of poor mobile engagement / Foolproof

by on April 4, 2012 in Apps, Ecommerce, Lead story, Mobile Marketing, Mobile/Tablet, Research, Retail News, Social Media

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]

46% of UK online consumers have purchased after receiving an email marketing message

by on April 2, 2012 in Apps, Email Marketing, FaceBook, Google, iPhone, LinkedIn, Pinterest, Research, Social Media, Twitter

A new study released today by ExactTarget  found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.


Dive into the Easter eggs this weekend

by on April 2, 2012 in Latest News, Nuggets, Research, Retail News, Rock 'n Roll

New research shows people who eat chocolate regularly tend to be thinner! Just one reason to dive into the Easter eggs this weekend.


Voted best brand for engagement on Facebook – via Red Rocket Media

by on April 1, 2012 in Research

research  :  PG Tips voted best brand for engagement on Facebook via Red Rocket Media

research : PG Tips voted best brand for engagement on Facebook via Red Rocket Media [more…]