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Potential Amazon Blunder / STEEL London & Greggs Rewards / in TV / Weird, Wacky and Wonderful Supermarket Ad / Boots & Facebook hook up / iMedia Digital Summit / Trusted Shops & IRX 2014 / CANDDi

by on February 27, 2014 in Lead story, Uncategorized


New retail app : STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app

by on February 26, 2014 in Apps, Apps & Software, Business, FaceBook, featured item, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, News you can use, Pinterest, Retail, Retail News, Small Business, Social Media, Twitter

STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app. Customers can find out more at

Greggs has officially launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty whilst making shopping across its 1,700 shops more convenient, quicker and easier.

The new rewards app which went live nationally this week, is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop.

By registering for a Greggs Rewards account via the app or online at, customers can top up their accounts with any amount from £5-£50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.   [more…]

Smart Rewards mobile app launch in Eastleigh / @messagespr / Giant iTab

by on February 5, 2014 in Events, Events & Awards, Latest News, Nuggets, Retail, Retail News, Rock 'n Roll


Success stories : Buy It Direct’s transition is reaping rewards

by on February 5, 2014 in Apps, Ecommerce, FaceBook, Google, iPhone, Latest News, LinkedIn, Metrics, Mobile Marketing, News you can use, Online Advertising, Pinterest, Retail, Retail News, Small Business, Social Media, Twitter, Websites


The managing director of Buy It Direct said the business was continuing with its transition from pure-play “price trashing etailer” to value-driven online retailer as it reported strong revenue growth in its latest financial resultsRead ON


5 ways to waste your travel rewards (And how not to)

by on January 29, 2014 in Events & Awards, Latest News, Retail

Travel rewards can be a valuable and fun way to take the sting out of the growing cost of a vacation. But airlines and banks like to tempt you with uses for your miles that don't make the most of them for you. They're counting on that so that they don't have to pay up for the best rewards for you. [more…]

Caffѐ Nero reaps the Reward of Cashback Plus

by on December 12, 2013 in Uncategorized

  Caffѐ Nero has seen a strong sales increase among NatWest & RBS customers that have signed up to the Cashback Plus loyalty programme. In [more…]

Movers & Groovers : Reward makes senior hire with addition of Carrera

by on December 2, 2013 in Lead story, Movers & Groovers, Retail, Uncategorized

RBS Cashback Plus operator Reward has appointed Gianluca Carrera to the role of Chief Operating Officer.

In his role as Chief Operating Officer, Carrera will report directly into CEO, Gavin Dein, and will be responsible for spearheading the European and international roll-out of Reward’s CLO platform. Working closely with client and technical teams, this responsibility will include further developing and strengthening Reward’s sophisticated CLO proposition, as well as growing the number of merchants and financial providers using the technology.


Movers & Groovers / Reward recognises client services team with double promotion

by on November 11, 2013 in Advertising, Best advertising story, Lead story, Movers & Groovers, Research, Retail News, Uncategorized

Loyalty operator Reward, the company behind Cardless Reward Technology and RBS’s debit card linked offer programme Cashback Plus, has recognised the work of its client services department with the promotions of Andrew Rosbottom and Kimberley Smyth. [more…]

Workplace: ‘The Game’ – Injecting the dynamics and mechanics of gaming to drive motivation and engagement through a rewards system

by on October 18, 2013 in Apps, Apps & Software, Ecommerce, Email Marketing, Events & Awards, Lead story, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Retail, Retail News, Search Marketing, Small Business

Workplace: The Game’ which can be played at:


While much has been written in recent years about the role of gamification in influencing consumer behaviour (rather than the role gamification plays in the workplace) it is important to begin the conversation by identifying the difference between gaming and gamification.

In the business sense, gamification is not about creating social games to drive certain behaviours, but rather leveraging various aspects of gaming to motivate employees to perform at optimal levels, much like gaming provides rewards for superior performance. [more…]

Policywise unveils membership benefits scheme – Girls Drive Better Rewards

by on July 31, 2013 in Events & Awards, Lead story, Retail, Retail News, Special Issue, Uncategorized, Women for Women

Policywise has launched a membership rewards scheme for its flagship ‘Girls Drive Better’ product, an innovative new insurance option for young women which focuses on good driving techniques and is designed to meet the needs of women drivers.

Girls Drive Better Rewards is a reward scheme provided by customer acquisition and retention incentive specialist Entice. It offers policyholders the opportunity to save over £1000 per year on brands and products they use on a regular basis.

The branded portal features more than 6,500 discounts and offers from top brands and retailers including Boots, Elemis, Virgin Vouchers, ticketmaster, Champneys, Cineworld, Kuoni, Virgin Holidays and Thorntons. [more…]