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Transforming from a multichannel retailer into a crosschannel trader – IRX 2012

by on March 3, 2012 in Ecommerce, Events, featured item, Mobile/Tablet, Online Advertising, Online Video, Retail, Special Issue

At Internet Retailing Expo (IRX 2012) - John Bovill, commercial director at the Jacques Vert Group, whose brands include PlanetPrecis,Jacques Vert and Windsmoor

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“A game changer for brands and publishers” / Gurbaksh Chahal, CEO of RadiumOne

by on March 3, 2012 in Apps, Digital Marketing, Ecommerce, Email Marketing, FaceBook, Gamification, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Search Marketing, Social Media, Twitter

RadiumOne Labs today introduced its newest app Via.Me, the first app that makes creating, filtering and sharing pictures, videos, audio notes, and content across multiple social networks easy

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Attract, engage, and retain customers ..Mike Quinn

by on March 1, 2012 in Apps, Apps & Software, FaceBook, featured item, iPhone, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Research, Retail, Social Media, Twitter, Websites

An integrated solution to digital marketing

Mike Quinn explains the key products that make-up Adobe’s Digital Marketing Suite

For more information on Adobe’s Digital Marketing Suite please visit the website here

The pace of change in the digital landscape is continually accelerating. With the explosion of social, video and mobile content, consumers can today interact with businesses from a wide range of sectors using multiple channels and devices, such as smart phones, tablets and laptops.  As a result, they need to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impacts their success. [more…]

After much speculation Facebook finally announces its mobile advertising plans

by on March 1, 2012 in FaceBook, featured item, Latest News, Metrics, Mobile Marketing

 This is following much speculation since its IPO filing about how it will monetize the 425+ million users that access the social network from their mobiles.

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Deal sees Barclaycard become payment partner for The Ticket Factory, the LG Arena, the National Exhibition Centre (NEC) and the National Indoor Arena (NIA)

by on March 1, 2012 in Events, Events & Awards, Film, Lead story, Marketing, Midlands, Music, Rock 'n Roll

Barclaycard today announces a five-year partnership with the NEC Group that will offer its 12 million customers enriched entertainment and payment experiences.

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BUBOK APPOINTS AMPLIFIER TO MANAGE ITS UK LAUNCH

by on February 28, 2012 in Nuggets, PR

Bubok, the global self-publishing website, has appointed tech and lifestyle shop, amplifier, to manage PR around its launch into the UK.(www.bubok.co.uk)

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“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

by on February 28, 2012 in Lead story, Music, Retail

Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program

More about in store music from Immedia PLC.

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If you’re looking for pointless freebies, booth babes and the hard sell then steer well clear of Mailvivo at TFM&A

by on February 27, 2012 in Advertising, Events, Events & Awards, Latest News, Lead story, London & South East, Small Business, Special Issue, Startups

I am not sure what your plans are for the next couple of days -- 28th & 29th February -- but if you're looking for pointless freebies, booth babes and the hard sell then steer well clear of the Mailvivo stand at the Technology for Marketing show 2012 in London at Earls Court  Have a chat with us: 0845 644 3730.

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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012 in Events, Events & Awards, Retail, Social Media, Special Issue, Tech

 Cross-Channel and Multi-Channel Marketing: One and the Same?  

CLICKSQUARED   TFM&A 2012

Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012 in Events, Events & Awards, featured item

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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