The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation.
50% of consumers want to take part in co-creation of products and advertising / Hotcow Read More »
While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing.
“A deep understanding of your target audience” / Hotcow Read More »
Where does your attention go when you’re travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen?
Reality Check / How are you drawing attention to your brand? Read More »
