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‘2012’

Women for Women – Who are the most important women in the world?

by on August 27, 2012

Forbes World's Most Powerful Women 2012: Top 10

Angela Merkel has once again topped the list of Forbes' Most Powerful women.

Mrs Merkel was ranked the most powerful woman in the world for the second year in a row in the annual list dominated by politicians, businesswomen and media figures.

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Mobile display advertising spend soars over 50% during London Olympic Games

by on August 16, 2012

Mobile media-buying data from M&C Saatchi Mobile shows brands and advertisers spent 150% more on mobile ad display prices over the course of the London Games. This was mainly across news and sports websites within UK as brands competed for valuable and highly competitive advertising space.

Highlighting the growth of advertising on mobile devices, principally around the Olympics, Alan Wurtzel, president of research and media development for NBC Universal, said live streaming trebled to 45 million, 3 times the number at the Beijing Games four years previously. This was at a time when smartphones were yet to take a firm position within the marketing mix and tablets were not part of the advertising landscape, at all. In contrast, demand for mobile advertising and social media marketing services helped M&C Saatchi to more than double its pre-tax profits last year.

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Katie Taylor wins Olympic gold for Ireland

by on August 9, 2012

Katie Taylor has beaten Russia's Sofya Ochigava 10-8 and won Olympic gold for Ireland.

The 26-year-old from Bray, Co Wicklow, came from behind to win the female boxing lightweight final at the ExCeL Arena in London.

The fight was tied at 2-2 after the first round, and Taylor trailed 4-3 after the second. [more…]

Digital firm’s Olympic role set for showdown

by on August 8, 2012

A North-based digital agency that has played a role in the training of Team GB is set to see its hard work realised at London 2012 this week.

AYO Digital developed the timing software that has been used by Great Britain’s Olympic BMX Team during its intensive training regime at the National Cycling Centre in Manchester in the run-up to the games.

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Olympics / ‘Reduced to the status of beggars on the gilded streets of the Olympic movement’ : Ayo Akinto, Oddbins

by on August 2, 2012

As London welcomes the Olympic Games, a slew of brands who aren't official sponsors of the event have attempted to crash the party with guerrilla marketing.

However, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working fiercely to protect the rights of official sponsors including P&G, McDonald's and Coca-Cola who have spent small fortunes to help foot the bill for the Games, estimated to have cost around $14.4bn.

Adidas, for example, is reported to have paid around $62m to become an official sponsor.

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