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Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones

by on April 1, 2014

 

LARGER SCREENS KEY TO DRIVING MOBILE VIDEO USAGE - STRATEGY ANALYTICS
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Boston, MA – 1 April, 2014: Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics. The study – conducted across the US, China, France, Germany, Spain and the UK – revealed that 42% of mobile phone owners report larger screens would make them watch more video on their mobiles. Better quality video (35%) and having a 4G network (29%) are the next biggest drivers.

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