Get in Touch

7digital

This Wednesday at the Internet Retailing Conference – Peter Fitzgerald, Google UK

by on October 14, 2013

Ahead of the eighth annual Internet Retailing Conference 2013 (IRC 2013) this Wednesday we’re running a series of previews of the event, focusing on the highlights of the one-day conference.

Today we hear from Peter Fitzgerald, country director at Google.

Retailers must be prepared to make the most of the customer experience at all possible touchpoints in order to succeed in a multichannel era where 72% of the UK population now owns a smartphone and 50% use it to buy, a keynote speaker at this week’s Internet Retailing Conference (IRC 2013) has warned. [more…]