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Enjoy once again the best read article in theMarketingblog – early January 2013

by on January 12, 2013

Marketing claims its rightful place at the boardroom table

Emma Chalwin, Brand Marketing Director, Adobe

So, it’s the start of a brand new year, and industry predictions for 2013 are spreading like wildfire – will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.

These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes ‘the next big thing’ and marketing is the one industry that is at the centre of it all.

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