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ZAK and New Balance partner on launch of football boot range

ZAK and New Balance partner on launch of football boot range

by on June 19, 2015

As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.

The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]

Arsenal select Huawei as official smartphone partner

by on January 17, 2014

Huawei and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.

Huawei and Arsenal announced the global deal, which lasts until the end of season 2015/16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on Saturday 18th January 2014.