Accelero

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

What is Accelero?

Is Accelero unique?

Why is Accelero being launched now?

Is it being sold as one product?

What difference will a client’s customers see?

Who will buy and use Accelero?

How does Accelero transform measurement and ROI?

[more…]

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video

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