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Basket Abandonment Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window

by on April 8, 2013


Mobile email big business within the performance channel

One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails.

In fact, 41% of emails are currently viewed on a mobile device. With this figure widely expected to surpass desktop by the end of this year, there are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel.

Research conducted by Matt Swan, Client Strategist – Affiliate Window