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Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

Lead Article, Research / By

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to […]

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OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC

Lead story, Mobile, Mobile/Tablet, Online Advertising, Online Video, Videos / By

Deliver online ads MediaMind, a division of DG and the leading independent provider of integrated digital advertising solutions, announced this week that it will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads

OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC Read More »