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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

Survey / • More developers are using Drupal than the next three highest scoring CMS platforms combined

by on June 20, 2012

Proprietary software solutions are facing a long-term decline as developers and IT executives look towards open source solutions, according to a new survey by Acquia and .net magazine.

The survey, which quizzed nearly 3000 developers from all over the world on a wide range of web design and development trends, revealed that 83% of respondents preferred using open source instead of traditional proprietary software. [more…]

“Drupal adoption has never been higher” – Dries Buytaert

by on March 11, 2012

Nearly 150 percent revenue growth and 2000 customers including Twitter, eBay, Maxim Magazine, Mercedes-Benz and the U.S. Department of Energy . + Plus Special interview with Dries Buytaert. [more…]

Exclusive : Interview with the founder of Drupal – Dries Buytaert

by on March 8, 2012

  • Exclusive to theMarketingblog : Interview with Dries Buytaert
  • Why are major media brands turning to the benefits of open source over traditional web publishing platform